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Laura Aragon

Laura Aragon

Manager, Sales Operations

Interaction Associates

San Francisco, CA





Interaction Associates

Manager, Sales Operations

Responsible for collection, analysis and reporting of sales related data in an on-going effort to increase overall sales productivity. Work directly with the sales team to provide support around forecasting and maintain system metrics to track trends in usage and data integrity. Responsible for administration and management CRM and maintains the functional areas of data management, forecasting, contacts, leads, campaigns, opportunities, dashboards and reports. In addition, manages Lead Generation function and guides the sales team in entering accurate lead and pipeline forecasts.

Career medium 03
Career medium 06

Interaction Associates

Business Operations Analyst

Administration and management CRM, maintain functional areas of data management, forecasting, contacts, leads, campaigns, opportunities, dashboards and reports. Provide continuous improvement in features and functionality. Support Sales and Client Services end users. Responsible for all forecast reporting and analytics.



Corporate Gifts


Account Executive

JP Morgan

Assistant to Vice President

Career medium 02


Sales Administrator

• Prepared external and internal revenue reports, analysis of profits, trends and budgeting/forecasting
• Prepared customer proposals, RFQ’s, business reviews, and PowerPoint presentations
• Organized department activities. Coordinated projects that were short in duration and/or were ongoing. Projects may have had an impact on the entire business unit and required the use of skills or knowledge that were beyond day-to-day requirements.
• Managed day-to-day functions for the San Francisco Sales group including invoicing, payroll and customer service. Required a high level of organization, ability to multi-task, excellent written and communication skills and knowledge of shipping industry services and standards.
• Responsible for providing administrative support for an Area Sales Manager, office and department consisting of 10 Sales Representatives
• Responded to requests from internal and external customers for information. Served as resource regarding company procedures and policies.
• Served as contact person for facilities, IT, etc. Coordinated software and hardware upgrades. Set up and trained new hires and new employees to the department.


Melinda Henning - High Stakes Presentation Consulting

Freelance Graphic Design & IT Support

Career medium 04

Interaction Associates

Operations Manager

• Responsible for guiding the design, management and continuous improvement of routine business processes for the organization as well as developing and facilitating the development of business support processes in the areas of sales and client service.
• Recommend, design and implement systems and process improvements
• Sponsor and/or lead team-based process improvement efforts
• Manage operations support staff, desktop publishing, client service and fulfillment personnel
• Coach process owners and project team leaders
• Identify and implement, as appropriate, best practices
• Monitor and guide ongoing work group activity
• Track and analyze key financial and operational performance indicators
Key Accomplishments
 Co-led process improvement initiative to examine core business processes for improvement and scalability
 Actively participated in research and implementation of CRM software resulting in an improved forecasting system and higher quality account management.
 Directed office relocation



Sales Support Manager

• Manage two Sales Support Associates in their roles as the primary support to Account Managers
• Manage all internal sales processes and corresponding paperwork throughout the sales cycle.
• Partner with Account Managers and Consultants throughout the sales process from developing prospecting strategies to managing client relationships
• Serve as point of contact for clients
• Develop and update strategy and revenue reports, analysis of goals and forecasting
• Develop client proposals, RFPs and presentations, produce account reviews and client presentations
• Manage and coordinate long and short-term business development and desktop publishing projects
• Research, compile, interpret and analyze data to support the business development team
• Provide logistical support for promotional/marketing endeavors

Career medium 05

San Francisco State University

BFA, Fine/Studio Arts, General