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László Somorai

László Somorai

Budapest

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Ringier Axel Springer Hungary

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Corporate Communications Manager
- Supported approximately 450 employees through internal and external communications
- Developed and implemented the intranet for Ringier Axel Springer HU and Profession.hu, edited and managed intranet content
- Maintained effective working relationships with media
- Successfully announced and promoted company product launches and newsworthy events, wrote and managed press releases
- Fostered collaborative relationships with media and company executives
- Provided communications counsel to executives
- Organized corporate events - CEE Tour for the international management, B2B events
- Managed the corporate website
- Co-founded and managed Digital Media Campus (DMC), an internal digital training program in 2016, 22 students completed successfully the first semester
- Designed promotional materials and decorations

Marketing Manager
- Created and executed marketing and PR campaigns - including introduction of new ideas and development of existing activities
- Planned and managed ATL communication projects (TV, radio, billboard and vendor campaigns)
- Organized and managed BTL events according to the instructions of the BTL coordinator (Glamour Days, Glamour Women of the Year, Shopping Parties, Kiskegyed Bevásárlónapok, Kiskegyed Élményhétvége)
- Managed online and print activities (e.g. promotions, sweepstakes)
- Managed budgets, involved in strategic planning, setting yearly goals
- Calculated and prepared bills, invoices and account statements according to established procedures
- Managed and created content, both visual and written
- Created social media marketing and PR strategies resulting in substantial
- Managed projects and served as primary liaison between vendor and multiple internal groups to ensure clarity of goals, quality and adherence to deadlines (e.g. Glamour Days POS management)
- Managed media barters with the most significant TV and Radio companies on the Hungarian market

Freelance Consultant

Communication and International Protocol

Vidám Színpad (2014)
- Shot short films – editor/cameraman
Budapesti Békéltető Testület (2014)
- Shot PR films – editor/cameraman
QBE Insurance (Europe) Ltd. Magyarországi Fióktelepe (2013)
- Shot PR films – editor/cameraman
- PR consulting, media planning
Győri Előre Halászati Termelőszövetkezet (2013)
- Shot PR films – editor/cameraman
- Represented the company and promoted their products on gastronomy and piscatorial events
NovumEst Wines Ltd. Ireland (2012-2013)
- Coordinated the image design project (wine industry)
- Evolved the commercial relations, managed the export processes
ZeroGravity Manufacturer Kft. (2012)
- Organized domestic and international events (France)
- Copywriting and translating (Hungarian, English and French)
- Desiged brochures
Hollóházi Hungarikum Nonprofit Kft. (2011)
- Webdesign and content management
Lovasíjász Akadémia Kft. (2010-2013)
- Planned the PR and marketing strategies
- Organized the shooting of PR films
- Copywriting, web design and brochures
Pro-koord Bt. (2010-2014)
- FeHoVa exhibition 2012 and 2013: organized competitions for Hungarian fishing associations
- Creative materials for ads of FEOSZ, FOE and KÖFE
The Gourmet Spring Ltd. Ireland (2010-2012)
- Coordinated the image design project (wine industry)
- Commercial relations, managed export processes
Magyar Köztársaság Halászati Operatív Program (2010-2012)
- Promoted Hungarian fishes by organized competitions between restaurants
- Organized the presence of HOP on exhibitions

Hungarian Export-Import Bank Pte. LTD

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Budapest College of Communication and Business

Bachelor’s Degree, Economist of International Communication, Public Relations Specialist