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Lara Aiyegbusi

Lara Aiyegbusi

Digital Marketing Specialist

Buzz Marketing Group

Digital Marketing Specialist at Buzz Marketing Group

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Buzz Marketing Group

Digital Marketing Specialist

BCBGMAXAZRIAGROUP

Sales Consultant

Affairs of Isis

Media Correspondent & Public Relations/Marketing Intern

Duties: Event Planning, Event Consultations, Press Releases, Media Alerts, Email Blast, Public relations services, Prep Social Media scheduled postings, Live Tweeting during events.

- Event coordinator & Live tweeter for “Women In Media 2nd Annual Women’s conference”. Hosted top industry women such as Dyana Williams (Old School 100.3 FM), Desiree Peterkin Bell(Philadelphia City Rep & Director of Communications), Kimberly S.
Reed, Loraine Ballard-Morrill (News & Community Affairs Director, Clear Channel Media + Entertainment)
-Organized and hosted Councilwoman Blondell Reynolds Brown Cocktails & Conversation & Lunch Bag Series in City Hall Philadelphia
- Graphic designer and assistant event planner of kickoff event "The Prelude" hosted by Impact Hub Philadelphia in honor of Forbes Under 30 Summit weekend hosted in Philadelphia, PA - October 19th 2014

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Career
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Spelman College Class Council

Social Chair

Junior Class Council Member. Social Chair responsible for student body class of 2014 class socials, event planning, and publicity;

Re-elected as Chair for Senior Class Council 2013-2014

Career

Spelman College

Education Studies Dept Office Assistant

Filing paper work, Posting event flyers around campus, sending email blast to the student body, making copies, managing student documentation, Assistant daily errands

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Career
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Angel Beauty Box

Assistant Brand Manager

Duties: Handling Marketing and Social Media outlets of a customer base of 2 thousand followers. (Via Twitter, Instagram, Facebook, and Angel Beauty Box Subscribers)

Since my employment in 2012 I have increased customer base subscribers by 40% and encouraged social media interaction towards the company.

I am responsible for company research and creativity analyzation planning for future monthly subscription beauty boxes. (Such as themed packages and give-a-ways)

Career

iCeutica

Marketing Research Intern

Contributed to the creation and brand design of iCeutica sister Pharmaceutical company to launch in 2014.

Both Pharmaceutical companies are profited at over 10 Million Dollars

Personally designed icon, logo, color scheme, page by page display, and online domain search names

Pitched website layout of new company in a corporate conference meeting with branding agency “EFK Group”

Collected data and global research in efforts of pharmaceutical patent information and drug distribution. Areas of study in pain and inflammation, oncology, and respiratory disease.

Duties: Creating html Wikipedia page, Posting online advertisement, Creating Facebook & linkedin account for social media, Collecting Pharma trial dates and drug history studies, Drug background and side-effect research

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Career

RHA/CLC Residential Hall Association

Co- Publicity Chair

Creating and Hosting Events, Creating flyers, Founding a street team, Events in efforts to build involvement and service on campus.

Vector Marketing

Vector Marketing Representative

A Vector Marketing representative. Worked presentations and retailing of Cutco Cutlery Products.

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AARP

Media Relations Intern

Interned with the head or media and relations for the Pennsylvania branch of AARP, Angela Foreshaw. Generated social netwrok accounts on twitter, daily video blogs on youtube, and posted event notifications on facebook page as well as the state PA page of AARP. Maintained social media outlets and posted daily blogs on PA chapter. Attended several AARP events, helping record press conferences, take meeting minutes, and helped organize and plan several events hosted by the PA chapter and PA county representatives.
Duties: Office duties, Research, decisions upon layout of AARP newsletter and 2010 Overview paper, Calling State representatives, Organizing files, Creating Databases, Email Blast, Creating Flyers, Scheduling Appointments with representatives and volunteers, Taking photos and video footage to post on social network, Administrating Facebook website, Twitter, and Youtube.

Career

TJX

Merchandiser Assistant

Handling displays within the store, Cashier, Fitting room assistance, Customer assistance in appeal, and Working clothing departments and jewelry.

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Plymouth Meeting Mall

PR/Marketing Student Intern

Business Administration/ Marketing
Duties: Web Design, Hosted Holiday Contest, Mall Notifications and Newsletters, Mall Organization and Decoration, Taking photos for social network, Event Planning.

Career

Spelman College

Bachelor of Arts (BA), Economics