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LaKrishia A

LaKrishia A

Freelance Writer & Marketing Consultant

www.LSArmour.info

Content Creation, Marketing & Public Relations

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www.LSArmour.info

Freelance Writer & Marketing Consultant

I help small business owners start their marketing initiatives by:

• Producing brand messaging, feature articles and press releases for social media sharing.
• Creating custom, search engine optimized content for business websites.
• Implementing digital and traditional marketing plans.


I've contributed articles to these publications:

• Freelance Article, “Get Mom to Say ‘Yes!’” Girls’ Life Magazine – 2012
• Cover Story, “Seven New Ideas for Winning Agent Referrals” The Niche Report Magazine
(now Mortgage Professional America Magazine) – 2011
• Contributing Writer, North Dallas Gazette newsweekly, Dallas – 2009
• Contributing Writer, Laid Hair Magazine/Nozomi Live, Dallas – 2009

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Career
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Internship Experience

Internships

My internship experience includes editorial, social media and public relations.
• Social Media Intern, Break of Day Design Ad & PR, Dallas – 2009
• Editorial Intern, MetroFamily Magazine, Oklahoma City – 2007
• Staff Reporter (student), The Oklahoma Daily, Norman, OK – 2003
• Online Writer, Sooner Information Network (now OUDaily.com), Norman, OK — 2001—2002

Career

MetroFamily Magazine

Editorial Intern

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Patch.com

Regional Marketing Coordinator, East Coast

I advised more than 540 Patch towns from New Hampshire to Florida with ways to maximize marketing and branding opportunities through event coordination, grassroots marketing tactics and the empowerment of individual team leaders.

• Increase brand awareness and user engagement through field marketing and strategic marketing efforts.
• Coordinated offline, field marketing events promoting Patch.com's community news sites
• Pitched ideas and solutions for 'turnkey' marketing events to Marketing management and Editorial Management
• Increased responsibility from Southeast region to East Coast marketing coordinator.


Offline Event Highlights:

Career

a la mode, inc.

Marketing Copywriter

As a marketing copywriter, I assisted with creating content to increase sales and position a la mode, inc. as a thought-leader in the real estate industry.

• Increased company visibility within social media; grew valid Twitter followers and Facebook Likes in 90 days and doubled referral visits from social media to company website in 90 days.
• Coordinated a mobile-themed campaign geared toward real estate agents with webinar training courses.
• Wrote "how-to" pieces, eBooks, downloads and articles for customers and for trade publications.

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Career

University of Oklahoma

Masters, M.A., Journalism -- Strategic Communication

University of Oklahoma

Bachelors, B.A., Journalism and Mass Communication