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Laina MacRae

Laina MacRae

Social Media Manager, Production Manager, Social Responsibility Coordinator

ABC Carpet & Home

New York, NY

Laina MacRae has spent the past decade exploring the world and finally landed in New York City, ready for the next steps in her life and career. With a background as diverse as her interests, she has remained close to the influences of the arts and sciences in her academic and personal pursuits. As a lover of creat...

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ABC Carpet & Home

Social Media Manager, Production Manager, Social Responsibility Coordinator

February 2013 — Present

Social Media Manager
Content strategist and analytic manager of Facebook, Twitter, Instagram, and Pinterest, utilizing distinctive brand voice, creative content, and daily metrics to result in fan building, engagement, and increased ecommerce conversion.
Production Manager
Manages and participates in event processes from the creative concept development to pre-production coordination and managing front-of-house staff.
Social Responsibility Coordinator
Completes detailed research reports about environmental impacts, supply chain mapping, and fair trade concerns for current and pending products and projects.

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Career

SustainableWearable & TecoloteVintage on Etsy

Founder/Vintage Collector

January 2009 — Present

Fabulous vintage fashions for a gorgeous and sustainable lifestyle. Clothing, hats, accessories, and costume jewelry treasures from the 1920s - 1980s.
https://www.etsy.com/shop/sustainablewearable
https://instagram.com/tecolote_vintage/
https://www.pinterest.com/TecoloteVintage/
https://www.tumblr.com/blog/tecolotevintage
https://www.facebook.com/TecoloteVintage

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Career
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Bel-Rea Institute of Veterinary Technology

Manager of Social Media/Admissions Representative

February 2011 — January 2013

Manager of Social Media
Spearheaded the development of distinctive Facebook fan page brand voice and posting strategy that resulted in fan building to over 50,000 in 13 months.
Admissions Representative
Interviewed diverse potential students to assess possibility of success both academically and personally with approval of applicants based on an ethical code of conduct.

Career

Harmony Veterinary Center

Director of Social Media, Reception Manager

August 2010 — January 2011

Director of Social Media
Revamped Facebook fan page and independently developed distinctive Twitter account to establish brand awareness which converted followers-to-clients.
Veterinary Reception Manager
Trained and managed front desk staff members, communicated effectively with team members, provided administrative support to veterinarians, and acted as veterinary technician for patient appointments.

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Mesa Veterinary Hospital

Veterinary Assistant, Customer Service Representative

February 2008 — July 2010

Assisted veterinarians with physical exams, completed medical charts, processed lab requests, and filled prescriptions for domestic and exotic animals in busy seven doctor hospital

Career

Birds of Prey Foundation

ICU Technician, Volunteer Manager

January 2006 — January 2008

ICU Technician
Provided daily, overnight, and on-call care medical & rehabilitation care to injured and orphaned raptors, including eagles, owls, hawks, falcons, and vultures.
Volunteer Manager
Orientation and training of new volunteers for ICU and flight cage responsibilities.

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European Flower Shop

Floral Designer/Assistant Manager

January 2006 — December 2006

Assistant Manager
Supervised team, set example of professional conduct and customer service, placed vendor orders, and managed daily order delegation.
Floral Designer
Utilizing extensive artistic background, designed visually creative and dynamic floral arrangements for personal, corporate, and wedding customers.

Career

College of Santa Fe

BA, Photography/Conservation Biology

2005

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Hellenic International Studies in the Arts

BA, Photography, Creative Writing

2003

Study Abroad, Paros, Greece

Education

The Umbra Institute

BA, Art History

2004

Study Abroad, Perugia, Italy

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The School for Field Studies

BA, Conservation Biology

2005

Study Abroad, Atenas, Costa Rica

Education