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Laila Mignoni El Bouraqadi

Laila Mignoni El Bouraqadi

Global Creative Excellence at Bacardi Global Brands

Bacardi

Greater New York City Area, us

Commercially savvy and digital native communications expert with over 12 years of experience in developing and managing global brands. Delivered award winning campaigns and global communications strategies for luxury, automotive, retail and spirit brands such as: Martini, Jaguar, Burberry, Bacardi, Volkswagen, adidas, RBS/N...

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Bacardi Global Brands

Global Creative Excellence Director

Connecting our brand with millennial through cultural platforms. Working with amazing ad agencies, incredible creatives and ambitious people.

Bacardi

Global Creative Excellence at Bacardi Global Brands

Helping set the vision for pioneering marketing with clear focus on digital and experiential marketing.
• Global creative excellence lead for Bacardi #1 spirit brand in Europe: Martini Responsible for the development of the global communications strategy and local implementation.
• Development of the digital media strategy and content partnership with the likes of Vice Network, Spotify, Facebook and Google as well as niche technology companies.
• Launched Martini 2014 ‘Begin Desire’ and 2015 ‘Play with Time’ global 360’ campaigns and implementation to all key markets.
• Innovation strategy with first in market Martini Smart Cubes and Martini DJ Bot.
• Global lead for social, content and influencer program for Williams Martini Racing Sponsorship.
• Responsible for the global trade PR launch of Martini Riserva Speciale.
• Global Lead for Bacardi group partnership with Jamie Oliver Drinks Tube Platform with Google.
• Launched Eristoff Vodka ‘Night Wolf’ Platform focused on cross passion verticals through EDM and Street Art. Created the Dirtyphonics official music video and designed an immersive experiential event.
• Strategy and activation of Bacardi and Swizz Beatz cultural platform No Commission Art Performs.
• Established Bacardi live social measurement and reporting framework.