October 2014 — Present
Manage Southern California McDonald’s local “Good Food” initiative, which includes media relations and social media support around new launches, like the Egg White Delight. The campaign consisted of the coordination of three mom blogger breakfasts, local media mentions with KMIR-TV and Carson Daly Morning Show, and over 400,000 Twitter impressions.
Social media Community Manager for @McDonalds_SoCal, @RMHC_SoCal and Ronald McDonald House Charities of Southern California’s Facebook profile.
Identify and execute unique community partnerships like McDonald’s sponsorship of CSU Super Saturday, a direct answer to the lack of education programming for minority students. Coordinates transportation for over 250 students from underserved areas to a local CSU campus; build speaking opportunities for Southern California McDonald’s franchises; and management of product sampling for over 2,000 students and parents.