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Kyla Rodriguez

Kyla Rodriguez

Director, Digital Platform Search, Social and Mobile Media

Digital First Media

Director, Mobile and Social Media

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Digital First Media

Director, Digital Platform Search, Social and Mobile Media

E*TRADE Financial

Account Executive

Loans Direct

Escrow Officer

Career medium 02

Orange County Register Communications

Director, Interactive Sales

Manage multiple teams across sales, product management and business development focused on site monetization, product performance and development of new digital media sales opportunities. Collaborate and strategize with print media sales and content leaders to assist in meeting their individual department goals. Lead sales teams in analyzing market research, gap analysis, pro forma development, P&Ls, and revenue/margin projections to determine opportunities for greater expansion and growth. Extensive knowledge base of digital media including social media optimization, mobile/tablet display and SMS, SEO/SEM, video syndication, rich media display advertising, behavioral and contextual targeting and e-commerce. Understanding of online ad serving and web analytics (DoubleClick, OAS, Omniture and Google Analytics); as well as third-party research sources such as ComScore, Hitwise, and Compete.

Career

Freedom Interactive/ Freedom Communications

Director, Interactive Sales

Career medium 03

IAC

Regional Vice President

Promote and sell marketing and advertising services for mortgages, home equity lines/loans, RealtorĀ® services, credit cards, personal loans, auto loans, and HYSA to targeted businesses. Collaborate with the Marketing and Product Management teams; develop revenue growth strategies targeted to new and existing customers. Optimize marketing expenditures and provide top quality consulting and customer service. Develop new business proposals and cross-branding strategies to promote and sell products; Knowledge of all offered products, services, current market trends and ongoing technology developments.

Career

Tree Inc.- IAC Spinoff

Regional Vice President

California State University-Fullerton

Bachelors, Economics