Digital First Media
Director, Digital Platform Search, Social and Mobile Media
August 2012 — Present
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Director, Mobile and Social Media
Manage multiple teams across sales, product management and business development focused on site monetization, product performance and development of new digital media sales opportunities. Collaborate and strategize with print media sales and content leaders to assist in meeting their individual department goals. Lead sales teams in analyzing market research, gap analysis, pro forma development, P&Ls, and revenue/margin projections to determine opportunities for greater expansion and growth. Extensive knowledge base of digital media including social media optimization, mobile/tablet display and SMS, SEO/SEM, video syndication, rich media display advertising, behavioral and contextual targeting and e-commerce. Understanding of online ad serving and web analytics (DoubleClick, OAS, Omniture and Google Analytics); as well as third-party research sources such as ComScore, Hitwise, and Compete.
Promote and sell marketing and advertising services for mortgages, home equity lines/loans, Realtor® services, credit cards, personal loans, auto loans, and HYSA to targeted businesses. Collaborate with the Marketing and Product Management teams; develop revenue growth strategies targeted to new and existing customers. Optimize marketing expenditures and provide top quality consulting and customer service. Develop new business proposals and cross-branding strategies to promote and sell products; Knowledge of all offered products, services, current market trends and ongoing technology developments.