Senior Community Manager
April 2013 — Present
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Senior Community Manager at 360i
Developed, and executed social media strategies, and content for innovative sports technology startup.
• Identified and engaged thought leaders and advocates.
• Launched social profiles and grew communities exponentially.
• Shot film for sports safety documentary, The Smartest Team.
Built and designed website, consulted on content and social media strategies for home organizing startup.
Managed projects, creative teams, and staff in the development of content and products across various media. Hired freelance talent and worked inter-departmentally to strategize product for digital publishing initiatives. Directed the development of customized comics and digital products for external and internal clients.
• Developed product plan for format, distribution, and publishing strategy of original digital content.
• Outlined best practices for the development of product towards mobile reading experiences.
• Maintained 100% timely delivery of product, applying new techniques to improve editorial workflow.
Developed and launched DC Comics' online webcomics portal, Zuda. Reviewed, acquired and managed the development of over 40 original intellectual properties and 200 authors for online, digital and mobile comic series.
• Grew Zuda into the second highest trafficked website in DC Comics' online network.
• Won seven awards for content, broke one awards record, and nominated for highest industry award.
• Introduced company to social media marketing and launched initial SMO strategies, campaigns and content.
Editor of several channels covering technology, entertainment and lifestyle. Reviewed, curated and edited over 100 writers for content quality and SEO. Planned product and content that improved traffic and increased user retention.
• Increased advertising revenue 7% by drastically improving visibility and forming leading online resources.
Managed content database for research and consumer trend reporting. Performed quality assurance to maintain style guides and verify data sources on all products. Strategized with research and editorial teams to improve products, online content and internal workflow.
• Increased production efficiency and output by 4%.
Designed storytelling graphics for consulate’s Terrorism Security Manual.
Strategized and executed design, launch and online marketing campaigns for hobby shop that increased users 14%.
Digitized print content from travel guides, coordinated production and quality assurance.
Promoted from production assistant to supervise online innovations, content and marketing for publications.
- Content management of websites including coding, design, copywriting and developing materials for partners.
- Maintained relationship with licensees by communicating and managing consistent marketing materials.
-Developed company Intranet, assessing internal needs and incorporating essential business requirements.