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Krystle Lohmann

Krystle Lohmann

Community & Social Manager

gyft

San Francisco , CA

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gyft

Community & Social Manager

I am at the forefront of dealing with all of Gyft’s customers across multiple support channels, including Desk, Facebook, Twitter, Email & Telephone.

-Maintain and grow a social presence for Gyft on the social networking sites
-Build out social media strategies
-Manage and coordinate social media campaigns and contests
-Develop content schedules and maintain social calendar
-Keep an eye out for trends in social media tools, culture, and applications
-Experiment with new ways to gain insight on users behaviors
-Track progress with regular reporting on social feature performance
-Collaborating on the creation of marketing copy for email
-Promotional decks for potential merchant partners

I also write blog posts that contain interesting and valuable content to post on all our various social channels, and delivering joy to our customers. (Swoon)

Career medium 03
Career
Career medium 01

Federated Media

Ad Sales Marketing

• Collaborated with thousands of independent online publishers (Boing Boing, Venture Beat, The Oatmeal, Thought Catalog, Uncrate, Oh joy!, A Cup of Jo, Chictopia)
• Supported sales team with closing over $X million in advertising revenue across multiple verticals
• Developed a media and content strategy that met client/RFP objectives and target markets in a deadline oriented environment
• Prepared media plans and excel documents for client proposals and transfered media plans to client provided template
• Assisted with creative planning and program scoping during the pre-sale process, including researching market data, industry trends, and site demographics to help build sales proposals
• Accountable for communicating all program details to the campaign manager when handing off to post-sales
• Responsible for loading campaigns into FM platform, getting it through approvals, then following campaigns to make sure they start on time and run accordingly
• Helped close new clients for FM

Career

Time Inc.

Advertising Sales Coordinator for Fortune/Money Group

• Use Peoplesoft/BOSS daily to book both publications page advertisements
• Research for both publications using The Well (PIB reports, tearsheets, MMR, and MRI reports) and Halls Reports (category ratios)
• Assist with Request for Proposals
• Put together media kits
• Create/ Improve Powerpoint presentations
• Make travel arrangements including flights, hotel, rental car, and car services
• Maintain bosses expenses every month
• Help organize, plan, and make reservations for events. For example, the CES tradeshow
• Assisted with the Time Dealer of the Year
o Helped in the office with mailings, putting together welcome packages, and corresponding
o Set up/took down for the video taping and rehearsal prior to the event
o Set up/took down for the TDOY brunch at the Ritz Carlton
o Set/up took down for the TDOY awards presentation ceremony

Career medium 05
Career
Career medium 01

San Francisco Magazine

Intern

Proofread articles: One page spreads, photo captions, advertising sections
Conducted research for the website:
Assisted in writing articles for the magazine
Wrote for San Francisco magazine website
Contacted potential clients to advertise on San Francisco Magazine website

Career

University of San Francisco

Bachelor of Science, History; Latin American Studies