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Kristy Whitwell

Kristy Whitwell

Marketing Communications Manager

POP-Market / Global Apparel Network

Marketing Communications Manager at POP-Market


POP-Market / Global Apparel Network

Marketing Communications Manager

Career medium 06


Marketing and Event Manager

-Managed relationships with ad and PR agency, web developers, publications and trade show providers
-Oversaw corporate communications – external, internal and public relations
-Developed and administered Eloqua and Pardot EMS online marketing programs
-Pre-event, on-site and post event coordination and vendor negotiation
-Traveled as necessary to meet with sales team and supervise national events
-Updated and reported website metrics via Google Analytics
-Designed email marketing campaigns and tracked ROI and metrics (open rate, click-through, etc)
-Worked with sales team to report ROI via Salesforce
-Supervised marketing budget, track and ensure invoice payment via Doc-Link
-Created print and online ads via Photoshop and InDesign



Retail Marketing and Event Coordinator

-Updated website and Twitter accounts; increased activity by 50%
-Developed and wrote copy for event calendars and marketing materials
-Coordinated guest appearances and events for brands and authors including The Hunger Games and Harry Potter
-Planned and hosted VIP events for celebrities
-Formed strong relationships with clients and vendors to ensure seamless partnerships
-Built marketing and event collaborations with companies and local organizations
-Expanded client outreach by partnering with regional magazines, media contacts and bloggers

Career medium 04
Career medium 02

Seventeen Magazine

Photo Department Intern

-Conducted location site, photo licensing, model and photographer research
-Helped book models, hair and makeup and assisted in logistics on shoots
-Composed international and domestic itineraries for photographers and editors
-Organized and tracked portfolios
-Acted as liaison between art and photo departments
-Updated and ensured payments of photographer, model and studio invoices


Oscar de la Renta

Accessories Sales and Merchandising Intern

-Constructed line sheets for shoes, jewelry and handbags
-Kept sample closets organized and created new tracking system
-Assisted PR and design teams
-Setup showroom for market week and VIP guests
-Arranged ready-to-wear clothing and accessories for trunk shows, fashion week and market week
-Transported products to designers and clients throughout New York

Career medium 01
Career medium 01

Patricia McMahon Photography Agency

Photography Agency Assistant

-Conducted location and model research
-Assisted in planning advertising and fashion shoots
-Composed international and domestic itineraries for photographers
-Organized and tracked portfolios
-Assisted with administrative tasks such as answering phones and emails, budget, book keeping, client contacts, and general office organization


Fontbonne University

Fashion Merchandising, Merchandising and Photography

LIM College

Bachelor of Business Administration (BBA), Fashion Marketing; Fashion Publications; Photography