PPG Industries, PPG Architectural Coatings
Digital Engagement Specialist
November 2013 — Present
My role within the Digital Marketing team for PPG Architectural Coatings is mainly social media content strategy, social media management and online community management for PPG's conglomerate of consumer and professional paint and stain brands.
- Manage brands’ social presence day-to-day, monitoring consumer posts and responding proactively
- Monitor social media conversations for our brands, retailers, influencers in the verticals of interior design, color design and paint, as well as competitors in the space
- Develop and manage social media messaging, campaigns and promotions
- Coordinate and collaborate with a cross-functional online marketing team that includes content development, SEO, PPC, interactive development and creative design roles