Kristina Wiggins

My role within the Digital Marketing team for PPG Architectural Coatings is mainly social media content strategy, social media management and online community management for PPG's conglomerate of consumer and professional paint and stain brands.

- Manage brands’ social presence day-to-day, monitoring consumer posts and responding proactively
- Monitor social media conversations for our brands, retailers, influencers in the verticals of interior design, color design and paint, as well as competitors in the space
- Develop and manage social media messaging, campaigns and promotions
- Coordinate and collaborate with a cross-functional online marketing team that includes content development, SEO, PPC, interactive development and creative design roles

Level Interactive is an online marketing and advertising firm specializing in enhancing clients' web presences and driving more business to these websites via online marketing & advertising efforts.

My role is within the Media Buying team that handles Search Engine Marketing, Display Marketing, Social Display within Google AdWords, Facebook and TradeDesk platforms

• Perform keyword research
• Write brand relevant and compelling ad copy
• Build out accounts and campaigns implementing industry best practices
• Ongoing account optimizations
• Monitoring performance of campaigns to keep pacing spend to set budgets

• Assist in social monitoring & reporting
• Schedule geo-targeted social posts in Buddy Media
• Assist in distributing corporate communications including press releases on company developments
• Basic use of Cision and Radian 6 for media research

Handle email marketing campaigns through Constant Contact software to promote company offerings
•Create content & layout of messages
•Expand contact lists
•Track outcomes of campaign initiatives with special UTM link parameters & Google Analytics

Create branded marketing material to promote LunaMetrics
•Brochures & marketing slicks to explain and highlight LunaMetrics’ core business capabilities
•Create branded swag: presentation folders, flash drives, etc.

Discover Opportunities to Advertise, Media Buying
•Research online opportunities for paid advertisements
•Create proposals for professional organizations we can partner with to promote our events
•Manage and create content for event postings

Client work in the form of:
• Blog writing or research
• Website content generation
• YouTube video transcription
• SEO for YouTube video optimization
• Keyword research
• ALT image text
• URL redirect projects & etc.

Research, organize and book new locations for LunaMetrics hosted events nationwide
•Create & submit event RPFs
•Communicate with event coordinators

Specialized blog creation and management highlighting specific new product
• Researched topic, industry and target market to develop blog’s content and plan corresponding promotional material to increase audience size and blog traffic
• Consistently brainstormed, created and edited content and images for updates
• Recruited and grew an audience to reach an average of 50 daily blog views, within a month
• Created LinkedIn Profile “Slip Sheet Blogger” to connect to 200 professionals in target market
• Created LinkedIn Professional Group for promotion/ to prompt discussion of the product & blog
• Managed Facebook, Twitter & Google+ accounts for cohesion with and linkage to the blog
• Managed search engine optimization strategies, developed keywords, registered & verified online profiles for maximum presence and credibility


Other PR duties:
• Conducted client based research
• Built media lists
• Distributed & promoted press releases
• Wrote lead paragraphs of Press Releases for promotion

• Created a promotional logo to represent the organization, designed apparel for members
• Managed the marketing committee of 30 student members
• Produced and promoted flyers to advertise the organization’s events

TJ Maxx Inc. : Sales Associate/ Cashier
• Increased sales by providing customer service and assistance to approximately 80 customers a day
• Managed 3 incoming employees through the training process
• Processed and stocked new product daily