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Kristina Wiggins

Kristina Wiggins

Digital Engagement Specialist

PPG Industries

Pittsburgh, PA





PPG Industries, PPG Architectural Coatings

Digital Engagement Specialist

My role within the Digital Marketing team for PPG Architectural Coatings is mainly social media content strategy, social media management and online community management for PPG's conglomerate of consumer and professional paint and stain brands.

- Manage brands’ social presence day-to-day, monitoring consumer posts and responding proactively
- Monitor social media conversations for our brands, retailers, influencers in the verticals of interior design, color design and paint, as well as competitors in the space
- Develop and manage social media messaging, campaigns and promotions
- Coordinate and collaborate with a cross-functional online marketing team that includes content development, SEO, PPC, interactive development and creative design roles

Career medium 06

PPG Industries

Digital Engagement Specialist

Level Interactive

Online Marketing Specialist

Level Interactive is an online marketing and advertising firm specializing in enhancing clients' web presences and driving more business to these websites via online marketing & advertising efforts.

My role is within the Media Buying team that handles Search Engine Marketing, Display Marketing, Social Display within Google AdWords, Facebook and TradeDesk platforms

• Perform keyword research
• Write brand relevant and compelling ad copy
• Build out accounts and campaigns implementing industry best practices
• Ongoing account optimizations
• Monitoring performance of campaigns to keep pacing spend to set budgets

Career medium 05
Career medium 03


Digital PR Associate

• Inbound marketing
• Inbound link building
• Community & blogger outreach through relationship building
• Social Media Management
• Press Release writing
• Blog writing



PR & Social Media Intern

• Assist in social monitoring & reporting
• Schedule geo-targeted social posts in Buddy Media
• Assist in distributing corporate communications including press releases on company developments
• Basic use of Cision and Radian 6 for media research

Career medium 03

Pitt Program Council

Event Sales


Marketing & Events Intern

Handle email marketing campaigns through Constant Contact software to promote company offerings
•Create content & layout of messages
•Expand contact lists
•Track outcomes of campaign initiatives with special UTM link parameters & Google Analytics

Create branded marketing material to promote LunaMetrics
•Brochures & marketing slicks to explain and highlight LunaMetrics’ core business capabilities
•Create branded swag: presentation folders, flash drives, etc.

Discover Opportunities to Advertise, Media Buying
•Research online opportunities for paid advertisements
•Create proposals for professional organizations we can partner with to promote our events
•Manage and create content for event postings

Client work in the form of:
• Blog writing or research
• Website content generation
• YouTube video transcription
• SEO for YouTube video optimization
• Keyword research
• ALT image text
• URL redirect projects & etc.

Research, organize and book new locations for LunaMetrics hosted events nationwide
•Create & submit event RPFs
•Communicate with event coordinators

Career medium 01
Career medium 02


Sales Associate

• Meeting and making a connection with customers: ask questions and listen to shoppers' needs, then give options and advice on meeting those needs
• Inspiring the customer to buy, celebrating the purchase, and creating a lasting positive impression of you, Macy's, and the purchase
• Demonstrating commitment and ability to build customer relationships and loyalty through personal interaction and the maintenance of a client file


Image Line Communications Ltd

PR Intern

Specialized blog creation and management highlighting specific new product
• Researched topic, industry and target market to develop blog’s content and plan corresponding promotional material to increase audience size and blog traffic
• Consistently brainstormed, created and edited content and images for updates
• Recruited and grew an audience to reach an average of 50 daily blog views, within a month
• Created LinkedIn Profile “Slip Sheet Blogger” to connect to 200 professionals in target market
• Created LinkedIn Professional Group for promotion/ to prompt discussion of the product & blog
• Managed Facebook, Twitter & Google+ accounts for cohesion with and linkage to the blog
• Managed search engine optimization strategies, developed keywords, registered & verified online profiles for maximum presence and credibility

Other PR duties:
• Conducted client based research
• Built media lists
• Distributed & promoted press releases
• Wrote lead paragraphs of Press Releases for promotion

Career medium 05
Career medium 02

Coro Pittsburgh

Summer Intern in Outreach and Development for Coro Center for Civic Leadership

Created a 24 page Annual Report Document to showcase the accomplishments of and entice donors to contribute to the future of the organization
• Researched and developed the content and images
• Designed layout with InDesign

Social Media Content Creation: Responsible for creating content relevant to the leadership, ethics community growth and development; all values relevant to the mission of the educational nonprofit
• Create Daily tweet content
• Weekly blog postings

Created a positive presence of the organization in the Pittsburgh community by:
• Recruiting involvement
• Developing Internet marketing
• Creating positive internet search engine results
• Attending networking events on behalf of the non profit


Women in Business, University of Pittsburgh

Marketing VP

• Created a promotional logo to represent the organization, designed apparel for members
• Managed the marketing committee of 30 student members
• Produced and promoted flyers to advertise the organization’s events

Career medium 02
Career medium 01

McGraw-Hill, Grade Guru

Campus Brand Manager

· Individually research, plan and execute a campus marketing campaign.
· Support social media marketing efforts: Twitter, Facebook, Blogs, etc.
· Pitch local and campus media



Sales Associate

TJ Maxx Inc. : Sales Associate/ Cashier
• Increased sales by providing customer service and assistance to approximately 80 customers a day
• Managed 3 incoming employees through the training process
• Processed and stocked new product daily

Career medium 01
Career medium 05

The Latrobe Rockdown, Charity Event

Executive Board Chair- Public Relations Manager

• Lead committee to plan 12 hour community event benefiting Arnold Palmer Cancer
• Created a PR package to present to the community
• Served as Master of Ceremony, hosting event which raised $14,000 with 500 attendees


University of Pittsburgh

Bachelor of Science, Business Administration, Marketing

Capa International Education, London England

Pitt in London, Study Abroad Program

Greater Larobe Senior High School

High School, High School/Secondary Diplomas and Certificates

Greater Latrobe School District