Multnomah University
Communications Specialist
August 2013 — Present
Responsible for public relations and social media for the university.
I am passionate about strategic communications, whether that's through traditional PR tactics or with social media tools. Behind every communications effort should be research, a strategy and thoughtful implementation. The ever-changing landscape of social media is thrilling to me and I enjoy trying out new tools. In addition...
"Be the change you wish to see." -Gandhi
Responsible for public relations and social media for the university.
•Managed social media platforms and blogs for two non-profits in Portland, Ore.
• Earned Media (PR/Social Media) team member serving some of the world’s leading brands including: Microsoft, JELD-WEN, Intel, McCormick & Schmick’s, Cisco Systems, Hewlett-Packard, NW Natural and Timber Products
• Provides basic public relations and social media support including: developing media lists, pitching, media follow-up, social media channel support, conducting research, SEO research and social media metrics reporting
• Press release and blog writer for CMD newsroom and Back Deck Blog
• Contribute event articles to the monthly PRSA newsletter
• Live tweet chapter events
• Organized, compiled and distributed press clips daily
• Researched social media best practices among United States Senate offices and wrote a report compiling findings and recommendations
-Tutored student athletes in journalism
-Helped and taught student athletes: grammar,editing, researching, AP style, writing and communication techniques
• Managed and held responsible for an agency of 45 members
• Made initial client contact
• Served as liaison with other organizations on campus and Eugene community
• Ran weekly agency meetings
• Tripled the organization’s Twitter following in two months by dialoging with key publics
• Created and managed the Facebook fan page
• Managed and edited blogs as “Gatekeeper” for the organization’s website
• Wrote a feature article for Relevant Magazine highlighting The Mentoring Project’s social work
-Answered phones and carried out daily tasks for coaches and players
-Developed and sent out recruitment letters three times a week to high school players across the country
• Contributed to the public relations team
• Wrote and conducted interviews for a matte release to be distributed nationally
• Tracked and managed media coverage resulting from the Tour de France 2008 Columbia Sportswear Team
• Generated a public relations plan for the release of a new product
• Managed media coverage archives
• Prepared product for trade show appearances
• Writer for the corporate newsletter and newsroom
• Helped earn coverage leading up to CEDIA, annual technology trade show
• Contributed to an HTML email campaign and helped organize and plan details for CEDIA
• Attended CEDIA in Denver, Colo. in September 2007 and interacted with clients
• Assisted with the planning, set-up and execution of the annual “Dealer Bowl” (exclusive event for dealers at CEDIA), ultimately increasing brand awareness
• Tracked media coverage for InFocus products
• Carried out daily tasks for my supervisor