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Kristin Hegel

Kristin Hegel

Merchandising Manager, Xfinity On Demand


Philadelphia, PA




"Opportunity is not a lengthy visitor." - Into the Woods


Manager, Creative Services

•Responsible for setting creative direction for over 40 FremantleMedia and 3rd party brands for ancillary exploration across Consumer Products, Interactive, Mobile, Sponsorship, Promotions, Home Entertainment, and Live Events.
•Manage brand approval process through all stages of development on: concept, design, materials, production process, safety & compliance, legality, packaging, marketing, and final sign-off.
•Maintain a working relationship with brand owners, networks, production colleagues, and international counterparts, ensuring top quality product with global uniform look.
•Support the sales teams with the creation and development of pitch materials (sell sheets, brand and recap decks, product mockups, and customized pitch presentations).
Manage external creative resources including agencies and freelance suppliers.
•Coordinate development and distribution of marketing elements (e.g., key art, sell sheets, photography, style guides) to retailers, agents, licensees, networks, venues, and promotional partners
•Organize the storage and management of creative assets and artwork, production samples across all categories, and maintain digital photography library of over 500,000 images.
•Research competitor activity, product and packaging design, and fashion trends in the market. Execute retail checks to sample FremantleMedia and competitor product in market.

Career medium 05
Career medium 04


Production Coordinator - Live Events

•Collaborated on live event productions including The Price is Right Live, Family Feud Live, American Idol Experience, Taste of Emeril’s Cooking Challenge, America’s Got Talent Live, and HardBat Classic.
•Coordinated all marketing/sales materials for all live stage shows and events (e.g., press releases, sales decks, one-sheets, print advertising, outdoor, on-property and digital media).
•Managed relationship with Disney and point of contact for launch of The American Idol Experience in Walt Disney World.
•Worked on set and traveled to various venues across the country to help set up production, interview and train new staff.
•Coordinated all travel for production staff, booked talent, approved payroll, ordered all prizes for contestants, oversaw and managed accounts for productions.
•Assistant to SVP of Live Events, Entertainment & Games. Performed general assistant duties (e.g., rolling calls, research, scheduling, invoices, expenses, SAP, FedEx, check requests, payroll).



Production Assistant - The Price is Right Live

•Supervised registration process and employees.
•Maintained daily spreadsheets of contestant information and created qualifier graphics for every show.
•Briefed contestants on prize rules and closed out all prize winnings.

Career medium 02

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Casting Intern

DreamWorks Animation

TV Development Intern

Elon University

BA, Communications (Broadcast & New Media)