AR New York
Copywriter
March 2012 — June 2012
Banana Republic, SmartWater, Cache
Freelance Digital Consultant
Banana Republic, SmartWater, Cache
e-Commerce and Digital Media Copywriter
Successfully proposed an "editorial" style and adapted my writing style to branding concept and seasonal marketing directions.
Exhibited confidence in industry terminology
Assisted in producing 9 fashion shows, including Ports 1961, Calvin Klein, and VB Victoria Beckham .
Exercised exemplary logistical planning
Hello Rewind
Directed casting for campaign and press shoot
Headed styling, and provided overall input in creative direction.
***Bloomberg BusinessWeek Social Entrepeneurship Award of 2010***
Main on-site event organizer, including managing red carpet traffic and producing central presentations
Edited marketing material, speeches, social media outreach, and corporate presentations.
Maintained and utilized network to execute successful fundraisers.
Performed concept research and attended market appointments
Assisted with casting and talent management
Communicated with showrooms, scheduling transportation of luxury samples
Researched predetermined concepts and trends
Executed general administrative tasks, keeping and orderly work environment
Assisting the editorial staff in executing large productions
Maintained showroom for visiting members of the press
Prepared media clippings and research for account executives' client presentations