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Kristie Landan

Kristie Landan

Social Media/Digital Marketing Specialist Contracted

Pancreatic Cancer Action Network

Social Media/Digital Marketing Specialist at Pancreatic Cancer Action Network

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Pancreatic Cancer Action Network

Social Media/Digital Marketing Specialist Contracted

• Create, execute and manage event specific Social Media Marketing
• Create, execute and manage Google AdWords Campaigns, Search and Display Ads
• Create, execute and manage paid ads for Facebook Social Media Campaigns
• Perform Budget Planning Management, Campaign Strategy, and oversee creation of graphics
• Create Timeline, Scheduling, and Execution with Campaign Performance Reporting
• Provide robust analytic's for all Digital Advertising (ROI)
• Create and execute Social Media Strategy leading to increased fan engagement, channel growth, customer acquisition, referral traffic and revenue
• Manage all Social Media Contests/Giveaways

Career medium 04
Career
Career medium 01

Bid Network Online

Social Media Marketing Manager

• Oversee and manage all BNO's Social Media; Facebook, Twitter, Instagram, LinkedIn, Google+, Stumble Upon, Reddit and YouTube
• Manage Contests/Giveaways and Social Media Customer Service
• Create and execute organic, viral and paid ads for Social Media Campaigns
• Perform Budget Planning Management, Campaign Strategy, and oversee creation of graphics
• Create Timeline and Execution with Campaign Performance Reporting
• Deploy advertising and integrated Social Media Messaging, programs and campaigns in support of Brand Promotions and overall Marketing Campaigns
• Create and execute Social Media Strategy leading to increased fan engagement, channel growth, customer acquisition, referral traffic and revenue across all key social platforms
• Manage Scheduling of marketing initiatives from conception to delivery.
• Monitor ongoing social conversation to identify and implement "real time" opportunities to amplify BNO voice and utilize social listening tools
• Provide robust analytics for Social Media and optimize month reporting and KPIs.
• Write Blog Posts and interact with forums to engage with target publics

Career

Digital Limelight Media

Marketing & Sales Assistant

• Promoted client services through offline and online marketing channels
• Generated potential client lists, cold called and booked meetings using Salesforce CRM
• Sold potential clients Internet Marketing solutions for their business
• Created SEO copy for clients to help rank them in search engines
• Attended client meetings and developed specific Press Releases
• Created Promotional Newsletters, and performed Web Content Editing
• Aided in Proposal Publications, Promotional Taglines, and client Social Media accounts

Career medium 01
Career
Career medium 03

Parent to Parent of SW MI

Campaign Manager Intern

• Created and executed an event to raise money and awareness for organization
• Conducted research via Internet surveys, formal field research and reporting
• Designed and created a Brochures, Flyers, Website and implemented Social Media Marketing
• Wrote and distributed internal/external Newsletters and Press Releases to local publications
• Campaign presented to client in a PowerPoint presentation and 75-page book that included the objective, problem statement, internal/external factors, SWOT analysis, research methods/results, press clips, target public's, strategies/tactics, budget, timeline, press releases, evaluation and media kit

Career

Western Michigan University

Campaign Strategist Intern

• Created and executed a skin cancer awareness event campaign
• Managed and organized guest speakers, Giveaways, and Timeline and Budget
• Designed informational Brochures and Event Flyers and distributed them to students’
• Created a Press Release and distributed it to local publications
• Presented the campaign in a PowerPoint Presentation 50-page book that identified the problem statement, SWOT analysis, target publics, strategies/tactics, timeline, projected budget, press releases, evaluation and media kit

Career medium 04
Career
Career medium 04

Spring Lake District Library

Event Coordinator

• Organized and planned events for local youth to participate in at the library or local park
• Created informational Brochures and Flyers about library events
• Organized weekly arts and crafts activities
• Designed and distributed Newsletters and Flyers to schools and publications about activities
• Managed Budget and Timeline
• Restocked and organized books

Career

Spring Lake High School

Western Michigan University

Bachelor of Arts (B.A.), Public Relations & Rhetoric and Writing Studies