Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Kristen Stewart

Kristen Stewart

eCommerce Manager

IPPOLITA

eCommerce Manager at IPPOLITA

Message

2

Followers

MENU ☰

IPPOLITA

eCommerce Manager

Manage IPPOLITA.com by consulting on seasonal web buys, creating web copy, uploading products, monitoring inventory levels, updating website content and performing seasonal merchandising and daily re-merchandising of web sales pages.

Manage relationships with external internet business partners including, developers, 3rd party SEM agency, on-site search, and website product recommendation engine.

Utilize web analytics tools to analyze and report on KPIs and website performance metrics including checkout funnels, user behavior, and visitor flow analysis in order to optimize user experience, improve exit rate, and increase conversion.

Spearhead website redesign updates with development team. Work with internal and external resources to ensure creative development and successful execution of new website content, designs, and feature/functionality introductions.

Manage all forms of communication with customers for Stylist and Customer Service teams to ensure all customer interactions are handled in a manner consistent with the IPPOLITA brand identity.

Created Customer Service Best Practices Manual and implemented a customer response strategy for all email and phone communications.

Act as consultant and “voice” of the customer when planning internal and external initiatives, to ensure a superior and ever improving shopping experience, while continuously identifying opportunities to increase sales and enhance the online shopping experience.

Acted as consultant on eCommerce and Customer Service during a new ERP system implementation.

Career medium 01
Career
Career medium 01

Seprila - Online Retailer of Discount Luxury Brands

eCommerce Associate Buyer/ Online Marketing Associate

Evaluated open-to-buy, markdowns and inventory levels to achieve financial plans

Monitored inventory productivity and profitability

Managed vendor negotiations and relationships

Researched late or incorrect shipments; negotiated vendor consequences or credits

Planned and implemented all online advertising initiatives

Assesses tracking and ROI for all marketing initiatives and online advertising

Implemented merchandising strategy for online retailer of discount luxury brands


Managed vendor negotiations and relationships


Handled all duties pertaining to sales on retail site, including product descriptions and associated media

Career

Kiki de Montparnasse

eCommerce and Digital Marketing Manager

Managed and executed e-mail marketing strategies to increase sales, customer retention, and loyalty. Introduced new promotional strategies that resulted in a 200% increase in e-commerce sales from previous year and increased Social Media presence by 60%.

Identified new sources of revenue by assessing new market opportunities.

Developed and executed search engine marketing strategies to expand and optimize performance of Paid Search campaigns to increase overall revenue.

Designed and conducted A/B tests across all online marketing campaigns to optimize key performance metrics, minimize acquisition costs and maximize efficiency and revenue.

Analyzed all web analytics and amended business plans to react to business needs.

Managed e-commerce - uploaded products, created web copy, monitored inventory levels and orders, handled all customer service correspondence, issued credits and refunds

Produced all aspects of web photo shoots for seasonal collections and product still shots

Managed photo shoot post-production – selection, retouching, cropping and alternate views

Career medium 04
Career

University of California, Los Angeles

Bachelor of Arts (BA), Magna Cum Laude, Business/Managerial Economics