Global Public Relations
March 2014 — Present
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Global Public Relations at Bare Escentuals
Traditional Public Relations tactics for Unilever Beauty and Pernod Ricard.
Engage in outreach and relations building with high-level local influencers.
Train and mentor Account Coordinators on each account’s respective practices.
Review and edit Account Coordinator’s assignments prior to submitting to account leads.
Complete daily administrative and finance management duties across all accounts.
Communicate with media sources, managers, and vendors regarding samples, activation analysis and press placements.
Develop content for, write and execute product pitches, press releases, launch materials and media alerts.
Generate fashion, beauty, and lifestyle industry media lists, research PowerPoint presentations, and analysis.
Plan and execute Unilever Beauty’s representation at the yearly Personal Care Product Conference.
Aid with development and execution of large-scale product launches, account activations, events, and social media plans.
Research, source, and coordinate client-facing editor gift, décor and event recommendation PowerPoint presentations.
Implement, maintain and organize brand performance tracking and analysis Excel grids across all accounts.
Conduct fact checks and copy edits of archived material.
Manage and update Vogue’s digital archive database.
Possess extensive knowledge of designers, textiles and garment construction for cataloguing.
Establish and meet weekly quota of magazine issues completed.
Assist in development of executive board and organization structure.
Develop and execute all public relations material.
Research topic material and conduct necessary interviews.
Compose and submit weekly article.
Implement and maintain all social media accounts.
Serve as second assistant to the CEO; manage appointments, schedules, answer calls, etc.
Develop content for, write and execute product pitches, press releases, and media alerts.
Complete fashion, beauty, and lifestyle industry media list building, research, and analysis.
Maintain social media accounts for clients.
Coordinate with clients and media sources regarding samples, appointments, press placements, etc.
Maintain and organize showroom samples; complete daily administrative tasks.
Generate content for, write and execute product pitches, press releases, and media alerts.
Establish high-tech market media list building, research, and analysis.
Daily correspondence with client and media sources regarding samples and press placements.
Aid with development and execution of social media plans.
Assist with logistics in relocating BRIDES office and closet to Times Square location.
Handle the organization and dissipation of Modern Bride, Elegant Bride, and Your Prom closets due to folding.
Interact daily with designers, design houses, and PR firms for fact-checking, general market research, etc.
Attend photo shoots; set-up racks and accessories, re-pack racks and accessories, assist with styling and dressing models.
Source, pull samples, and organize clothing and accessory presentations for run-throughs
Prepare and ship trunks, packages, and garment bags for photo shoots.
Organize and maintain fashion closet; complete daily office tasks.
Research product design, sales, and customer satisfaction of competitive brands - analyze and compare data.
Develop and present in-depth PowerPoint presentation of research findings to the Executive Board.
Contribute to marketing, merchandising, and product development meetings.
Engage in Field Perspective Focus Groups by attending and contributing constructive input regarding the program.