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Kristen Brun

Kristen Brun

Senior Manager, RTB Development

BrightRoll

San Francisco, Other

I'm a digital marketer with 7+ years of experience working in adtech and agencies. I'm passionate about the digital world, including social media, mobile, video, display and search media. I enjoy meeting likeminded professional women and helping them get the resources they need to be successful in their careers.

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SocialWire

Director of Client Services

SocialWire is a recommendation engine for product ads. As a Facebook Preferred Marketing Developer (PMD), we help leading online retailers generate targeted product ads across their entire catalog. Marketers use SocialWire to help automate and scale their acquisition and re-marketing campaigns.

SocialWire is based in San Francisco and funded by some of the top investors in Silicon Valley including First Round Capital, SofttechVC and 500 Startups.

Career medium 04
Career
Career medium 04

iCrossing

Senior Associate Director, Search Media

Senior SEM support and team management role with responsibility for multiple clients and employees
• Provide oversight and senior support for Williams-Sonoma, Inc account
• Manage team of 8 employees with responsibility for their ongoing career development, training and performance evaluations
• Complete account oversight tasks including campaign audits, budget management, responses to client questions and tool development
• Recommend and create new campaign strategies such as testing, targeting, ad extensions, and mobile
• Train media managers on paid search, proprietary management tools, online marketing industry knowledge and communication skills
• Present campaign results and strategic recommendations in face-to-face client meetings
• Provide extensive reporting analysis and insights to impact both the SEM campaign and client’s business as a whole
• Actively participate in hiring process for new media managers, including resume screening, phone interviews and in-person interviews
• Collaborate as a member of the SF paid media leadership team, including general improvements and development of materials, processes and resources for larger team
• Maintain up-to-date knowledge of best practices and strategies in the management of online paid media

Career

Education Through Music-Bay Area

Associate

Volunteer position for Education Through Music-Bay Area, a non-profit that promotes and supports music instruction in schools serving disadvantaged areas. Duties include event planning, recruiting, social media strategy and event promotion.

Career medium 06
Career
Career medium 02

iCrossing

Senior Manager, Search Media

Senior SEM support and team management role with responsibility for multiple clients and employees
• Provide oversight and senior support for several high profile travel/hospitality, retail, technology and CPG clients
• Manage team of 7 employees with responsibility for their ongoing career development, training and performance evaluations
• Complete account oversight tasks including campaign audits, budget management, responses to client questions and tool development
• Recommend and create new campaign strategies such as testing, targeting, ad extensions, and mobile
• Train media managers on paid search, proprietary management tools, online marketing industry knowledge and communication skills
• Present campaign results and strategic recommendations in face-to-face client meetings
• Provide extensive reporting analysis and insights to impact both the SEM campaign and client’s business as a whole
• Actively participate in hiring process for new media managers, including resume screening, phone interviews and in-person interviews
• Collaborate as a member of the SF paid media leadership team, including general improvements and development of materials, processes and resources for larger team
• Maintain up-to-date knowledge of best practices and strategies in the management of online paid media

Career

iCrossing

Search Media Strategist

Client-facing role including SEM oversight of a large travel/hospitality account with up to 10 media managers
• Developed launch and ongoing campaign strategy for client with 10+ brands, 40+ engine accounts and 2+ million keywords
• Managed 2 employees with responsibility for their ongoing career development, training and performance evaluations
• Completed account oversight tasks including campaign audits, budget management, responses to client questions and tool development
• Created extensive methodologies and training materials for use in primary and other accounts
• Presented campaign results and strategic recommendations in face-to-face client meetings
• Researched, executed and evaluated multiple ad copy and landing page tests
• Provided extensive reporting analysis and insights to impact both the SEM campaign and client’s business as a whole
• Trained media managers on paid search, proprietary management tools, online marketing industry knowledge and communication skills

Career medium 04
Career
Career medium 03

iCrossing

Search Media Manager

Client-facing role with day-to-day SEM management responsibility for multiple travel/hospitality and retail clients
• Developed campaign strategies for clients encompassing multiple search engines and comparison shopping channels
• Managed budgets and optimized bids for up to $20MM in annual paid search media spend
• Created granular campaign structures aligned with client objectives and products, with excellent impacts on Quality Score and cost
• Generated extensive paid search keywords and created text ad copy for optimal conversion rate and CTR
• Led weekly client calls and managed day-to-day relationships via email and phone
• Presented campaign results and strategic recommendations in face-to-face client meetings
• Researched, executed and evaluated multiple ad copy and landing page tests
• Provided extensive reporting analysis and insights to impact both the SEM campaign and client’s business as a whole
• Trained media managers on paid search, proprietary management tools, online marketing industry knowledge and communication skills

Career

Deutsch, Inc

Account Management Intern

Jossey-Bass, Inc.

Marketing Intern

Matrixx Pictures

Account Services Intern

AbsolutelyNew

Strategic Marketing Intern

University of Southern California

B.S., Business Administration

University of Southern California

B.S., Business Administration