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Krista Thurrott

Krista Thurrott

Digital Communications Strategist

QEII Health Sciences Centre Foundation

Chicago, IL

In my youth, I loved people: I liked talking to people, meeting people and riding transit with people. I liked stories and I enjoyed telling stories. Especially people's stories. As I grew I began to enjoy debating with people and working as a team. Today, I am a former journalist and current marketing and communica...

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QEII Health Sciences Centre Foundation

Digital Communications Strategist

Oversee social activation and drive organizational launch plans, ensuring alignment with themes, campaigns and events across all Foundation departments
Collaborate with various teams across the organization to develop, create and implement digital storytelling content (using words, images, video and audio)
Develop, update and maintain the social strategy calendar. Monitor social platforms.
Provide expertise in online brand management; overseeing strategic development and consistency of the brand across materials
Lead the re-branding and built online content for website overhaul
Acting web administrator, project lead developing new website
Maintain web presence, building a knowledge of website content management
Manage and effectively communicate through social media channels
Provide media relations services