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Krista Fisher

Krista Fisher

Social Media Manager

butter LONDON

Greater Seattle Area, us

Social Media Manager at butter LONDON

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butter LONDON

Social Media Manager

• Shape global social media strategy that reflects brand DNA, delivers effective, cohesive brand messaging to the consumer, and achieves brand objectives
• Creative campaign development and implementation, managing relationships with outside agencies
• Create cohesive strategy and execution – including content strategy and calendar - for Facebook, Twitter, YouTube, Blog, Pinterest, Instagram (and other relevant platforms)
• Drive all key promotions, contests, and campaigns – including paid media campaigns
• Identify and utilize influencers to generate publicity and increase awareness and buzz/coverage via social media
• Plan and execute paid social media, and campaign optimization
• Create branded communities, ambassador programs, etc.
• Guide business analysis and measurement of programs to drive continuous improvement and ROI
• Lead social/digital creative team for content creation
• Lead copywriting for email marketing campaigns, social media posts, company blog, and prodcut packaging