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Kris Maccini

Kris Maccini

Head of Digital Strategies

Gerstein Fisher

New York, NY

I have more than 15 years of experience in financial services marketing, with a specific focus on developing and implementing digital marketing strategies. As Head of Digital Strategies at Gerstein Fisher, I help the firm communicate and build brand awareness through web-based and social media platforms.

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Gerstein Fisher

Marketing & Communications | Head of Digital Strategies

Gerstein Fisher is an investment management and advisory firm headquartered in New York City. Founded in 1993 by Chief Investment Officer Gregg S. Fisher, the firm manages assets using a quantitative approach grounded in economic theory and time-tested academic research. Drawing on a deep understanding of both market dynamics and investor behavior, Gerstein Fisher has more than two decades of experience creating innovative solutions to the challenges faced by today’s investors.

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Jefferies LLC

Branding & Communications | Vice President

Jefferies is a global investment banking and securities firm that has served clients and institutional investors for over 50 years.

I managed the online and digital strategies for the firm across multiple product offerings including equities, investment banking, fixed income, commodities, research, and wealth management.

Career

Starfish Greathearts Foundation USA

Co-Founder | Board Member

Starfish Greathearts Foundation is an international development charity, aiming to bring life, hope and opportunity to children in South Africa. The foundation has offices in the U.S., Europe, South Africa and Canada.

I co-founded the organization in the U.S. to raise both funding and awareness of the millions of children in southern Africa who have been orphaned or made vulnerable by HIV/AIDS. Starfish USA originated as a fund of the Austin Community Foundation until 2007 when we incorporated and received independent charitable status.

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Silver Oak Solutions (acquired by CGI Group Inc.)

Management Consultant | Analyst

Silver Oak was a leading provider of spend management solutions that identified, created and sustained measurable cost savings in procurement spending for clients in both the government and commercial sectors. The company was acquired by CGI in 2005.

As a consultant for Silver Oak, I provided business strategy, advisory services and cost savings analysis to clients in manufacturing, financial services and government sectors.

Career

ProfitLogic (acquired by Oracle)

Marketing and Communications | Public Relations Specialist

ProfitLogic developed mathematical optimization models that helped clients understand the bottom-line impact of their buying and pricing decisions. The company was acquired by Oracle in 2005.

In my role at ProfitLogic, I developed branding and public relations strategies for the then start-up company, creating marketing collateral, designing the company website and pitching public relations and media opportunities.

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Career
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NetGenesis (acquired by SPSS)

Marketing and Communications | Public Relations Specialist

NetGenesis was a leading provider of customer intelligence and web analytics to Fortune 500 enterprises. The company was acquired by SPSS in 2001.

In my role at NetGenesis, I managed marketing communications, branding and public relations activities, developing corporate and product positioning to create brand awareness.

Career

Bradley University

BS, Communications | Advertising Minor: English

Pope John

High School