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Kiria Martinez

Kiria Martinez

Den Bosch, Netherlands





Cap Cana, S.A.

Advertising & Media Coordinator

- Created and developed the media plan (magazine, news papers, TV) for the US and Europe
- Coordinated the photo shootings en brochures for the properties
- Negotiated with the advertising & media agencies
- Controlled of the advertising budget

Career medium 01

Servinvest, S.A.

Business Official

- Controlled and managed of the investment in RD$ and US$
- Administrated the loan portfolios

Banco Mercantil

Marketing Executive

- Designed the promotional plan for the sharing accounts
- Merchandised the bank agencies
- Founded & Leaded the agencies team

Career medium 02

Bon-agroindustrial S.A.

Brand Manager

- Developed the promotional calendar for the national and international markets (Haiti & Puerto Rico)
- Coordinated marketing investigations to identify the launch of new products and the position of the brands in the market
- Controlled the marketing department budget
- Planned the launch of new product
- Supervised and planed the participation of the company on fairs


Helados Bon S.A.

Marketing & sales assistant

- Coordinated and developed the promotional plan
- Negotiated with the advertising and media agency
- Designed the ice cream cakes and marmalade catalog
- Controlled the marketing department budget

Career medium 02

Leidse Onderwijsinstellingen (LOI)

Bachelor in comunication and Spanish translation

Instituto Tecnológico de Santo Domingo

Master of Business Administration (M.B.A.)

Pontificia Universidad Católica Madre y Maestra

Bachelor in Marketing

Colegio Serafin de Asis

Koning Willem 1 College Den Bosch

Pontificia Universidad Catolica Madre y Maestra