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Kimberly Bowden

Kimberly Bowden

Senior Digital Sales Planner and Team Leader

BBC Worldwide

Greater New York City Area

Digital professional with experience in luxury and lifestyle product placement.

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BBC Worldwide

Senior Digital Sales Planner and Team Leader

- Lead a team of four in the day-to-day operations for accounts with yearly revenue
- Manage partnerships that have shown year-on-year revenue growth (2015 to 2016)
- Brand leader on key calculated partnerships, with a focus on luxury, autos, and B2B industries
Accounts have included: Patek Philippe, Mercedes, Jaguar, Vanguard, BlackRock, Citibank, Samsung, Zurich, AIG, American Express
- Institute weekly meetings with Sales Director on innovative business development/ opportunities
- Partner in development of new key strategic accounts such as Zurich which were the Platinum sponsors for BBC’s 1st World Changing Ideas Forum 2014; BBC Sport 1st native partnership with AIG
- Aid growth on accounts – Zurich by 100%, Patek Philippe by 200%,
- Oversee post-sales processes/campaign management
- Manage support staff

BBC Worldwide

Junior Planner and Account Manager

- Assisted in the pre-sales processes, which included developing media plans, conducting market research and preparing competitive analysis reports, and presentations decks
- Led in post-sales processes which included collecting advertising assets, daily communication with clients, reporting on campaign performance, and placement optimizations
- Oversaw contract management, billing, invoicing and campaign discrepancy
- Managed advertising campaigns using digital sales systems and communicating cross-departmentally with Client Solutions, Pricing and Inventory, and Advertising Operations