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Kimberley McArthur

Kimberley McArthur

MARKETING STRATEGIST AND CULTURAL CREATIVE CONSULTANT

Project Based

Integrated Marketing and Communications - Multicultural and Total Market Expertise

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Project Based

MARKETING STRATEGIST AND CULTURAL CREATIVE CONSULTANT

Total market and cross-cultural marketing strategy & execution for agency and brand clients.

Brand and campaign analysis and strategic recommendations to maximize authentic engagement across priority audiences including Hispanic (bilingual, Spanish-preferring, English-preferring) and cross-cultural communities. Creative consulting services include the development of insight-guided original copywriting and transcreations in both English and Spanish-language; review of casting and props for nuanced cultural cues; in-studio broadcast V/O and musical talent direction.

Available for consulting and contract work.

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International Children's Media Center

Board of Directors

Inspired daily by the incredible work and mission of the International Children's Media Center.

Background: Media are the most influential forces in children’s lives and an understanding of media is crucial for success in a global, digital culture. The ICMC will introduce new ways of thinking about media and redefine how we, as a culture, view and use media. Instead of being segregated from education, media must be fully integrated into lesson plans and teacher training so that its tremendous potential as a catalyst, a resource and an agent of positive change can be realized. The ICMC programs offer a remarkable opportunity to take an old educational system that is no longer working and infuse it with a dynamic approach based on reframing the way we use media. By actualizing media’s potential to improve learning, and by making viewing a conscious and intentional process, we give our children vital 21st century skills and enrich their humanity.

http://icmediacenter.org/

Career

NewsWire One

Associate, Project and Account Coordinator

Developed and managed client accounts and projects for interactive news distribution company with campaign management and post-project success analysis for such clients as Siemens, Energy Star (EPA), Purina, McDonalds, Dow, Dyneon, Kellogg, Grant Jacoby, Gibbs & Soell, Ogilvy and Edelman. Led company publicity efforts, CRM, branding, direct mail and Internet marketing activities.

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Canela Entertainment Group

Owner

Produced, edited and directed her first dual-language documentary short in 2007/2008, "Amor: Necesidad Biologica" which premiered in the 24th Chicago Latino Film Festival (2008) and was an official selection of the 2010 Chicago Independent Film Festival.

Career

International Latino Cultural Center of Chicago

Director of Development and PR

Served as director of development and public relations for the International Latino Cultural Center of Chicago (ILCC), creating custom programming tie-in opportunities for corporate partners interested in communicating strategically with the bilingual, bicultural Latino in Chicago. My relationships and experience with local and International media helped to add a new dimension to the diversity of coverage and content of the organization; also acted as an ILCC spokesperson, appearing in local and International broadcast, print and online media.

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TeleFutura Chicago (Univision Communications)

Sales Coordinator

Coordinated contracts and legal agreements for all local TeleFutura contests and promotions. Developed and pitched added-value client proposals, drafted Spanish-language copy for production (client billboards, scripts for PSAs) and promotional materials. Collaborated with local sales manager on WXFT station business plan and managed weekly client and sales team performance reports. Acted as community liaison, developing new and furthering existing partnerships with key local community organizations. Developed and maintained sales collateral including pitch letters, station and programming fact sheets. Planning lead for WGBO and WXFT in select local events/parades; managed Chicago upfront event planning and execution.

Career

Goodbay Technologies

Business Development Executive

Managed business development within International BPO company including consultative selling to executives within Fortune 500 and mid-sized companies. Established service offerings, pricing, and programs for incoming and outgoing call center services, project metrics, created client scripts and reports, managed India-based team and developed strategic partnerships for company. Developed and implemented marketing elements including new business direct mail pieces and web collateral.

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Chicago Latino Fashion Week

Advisory Board/Committee Member

Chicago International Children's Film Festival

Adult Jury (Chair/Member)

The Festival's Adult Jury consists of filmmakers, critics, child-development specialists, business and philanthropic community leaders and parents. The CICFF is the only children's film festival in the world to be recognized as an Academy qualifying Festival by the Academy of Motion Picture Arts and Sciences, winners in the Adult Jury short film categories may go on to compete for the Oscars®. Programming live action and animated features, shorts, TV series, documentaries, as well as child-produced works, the CICFF is one of the most unique festivals in the country, showcasing the best in culturally diverse, non-violent, value affirming new cinema for children.

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Columbia College Chicago

Portfolio Advisor/Industry Expert

Acted as a Porfolio Advisor for Columbia College junior and senior-level students seeking to gain entry into the film, entertainment and public relations industries. Participated in several industry panels for students.

Career

OLSON

Vice President, Multicultural Engagement Practice

Led a cross-office practice of specialists creating holistic campaigns for clients to ensure a brand and its communities were best served with a cultural gap that was bridged, not divided.

Applied deep cultural insights and research to develop authentic Multicultural (Hispanic, Urban and African American) and cross-cultural engagement strategies for a range of clients, across disciplines and categories. Managed the concept and execution of nuanced integrated marketing campaigns including digital content creation, grassroots community programs, national public relations and traditional advertising campaigns for a variety of clients including Target Corp., Coors Light, Miller Lite, Pepsi, Old Navy, and Wrigley's Extra®, Orbit® and 5® gum brands.

We live in a world in which fusion, hybridity and juxtaposition define our daily encounters. As such, we are all “multi-cultural,” and our allegiances shift with context. We navigate our work cultures, our family cultures, the cultures we create with those we care about, and the many cultures that shape the wider communities in which we live. Recognizing this experiential mash, our team moved beyond traditional marketing focus on demographics to ascertain how people construct and engage with cultures in an ever-changing world. Grounded with this philosophy and methods of anthropology, we embraced this opportunity and challenge on behalf of every client.

[Olson PR, formerly Dig Communications]

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Edelman

Vice President, Multicultural

Developed and implemented innovative marketing and publicity campaigns for global, national and regional clients eager to engage with U.S. Multicultural consumers, including but not limited to: Pfizer, Abbott Laboratories, the Puerto Rico Tourism Company, SC Johnson, the American Heart Association (AHA) / Go Red for Women, the Texas Beef Council, Wal-Mart, the Peru Tourism Bureau, Burger King, Char-Broil, Butterball Turkey, Shell Oil and Unilever.

McArthur collaborated on program executions utilizing a variety of engagement vehicles including media integrations/partnerships; grassroots events; celebrity activations; social media and mobile/text engagement; controlled media; influencer outreach; traditional and social media relations; content development; sports/sponsorship; and internal communications.

Joined in 2006 as a Senior Account Executive.

Career

Edelman

Account Executive, Diversity Solutions

Owned day-to-day PR activities of campaigns for major food, health and consumer clients, generating key placements in national and local media outlets. Crafted new business proposals, segment ideas, dual language scripts, press materials, alerts, fact sheets and releases. Managed all assigned campaign elements including ANR/VNRs, client photo shoots, recipe development, spokesperson identification, dual language media training, satellite/traditional media tours and promotions for agency clients including Butterball Turkey, Shell Oil, Pull-Ups and Unilever brands in a scale program. Led internal and external marketing initiatives to elevate practice visibility. Developed community partnerships, provided pro-bono publicity support and volunteer participation within such organizations as the Y-ME of Chicago, GenArt and Gilda’s Club of Chicago.

Joined Edelman as an Intern in 2004.

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Arizona State University

B.A., Print/Editorial Journalism