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Kimber-Lee Alston

Kimber-Lee Alston

Founder & CEO

Jolie Coquette

Bethlehem, PA

An entrepreneur and fashion technologist driven by rooting my work in compelling narratives driven by purpose. I strive to capture and communicate the simple essences of what connect and drives us all as human beings; in the worlds of design, art, fashion, and business. M.ENG. in Technical Entrepreneurship I Founder...

Message

18

Followers

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"Take advantage of the present, change can happen in a moment of consciousness." I understand this as meaning: Although your current situation may not be ideal, taking advantage of the positives of the moment is crucial. Your entire situation can change in an instant and things may never be the same.
Skills
Design, Marketing, Branding, Adobe Software, Customer Analysis, Sales Strategy, Fashion Design, Spanish, Creative Thinking, Power Point, Microsoft Word, Excel.
Interests

Start-up, brand development, marketing, design, sales, market research, fashion, art, travel, technology.

Fashion designer by day and brand developer by night - in the south of France. Ideally I would like a position where I can analyze people and then create empathetically, over and over. I also love to learn, travel and physically move around a lot, so a job that incorporated those three elements would be fantastic!
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Office of Student Leadership Development - Lehigh University

Director of Marketing and Social Media

•Spearhead strategic & creative marketing direction to build and maintain relationships with end users; through guerilla marketing, web, social media and blogging
•Manage media team of 6 to ideate, strategize and execute a campaign centered on “Telling our Story”
•Utilize Adobe Design software to create compelling designs for promotional clips, web design & graphic marketing materials
•Assist planning and execution of OSLD events 

•Conduct end-user surveys in pursuit of making uniquely strategic and appropriately insightful marketing decisions


Career

Jolie Coquette

Fashion Technology Researcher/Founder

A graduate-level entrepreneurial venture fusing strong branding, technological innovation and fashion:

•Incorporate innovative creativity techniques into the ideation, construction and design of wearable technology and brand development
•Prepare and deliver successful brand-rich, story-telling presentations to faculty and advisory board members
•Continuously gather information on industry opportunities to scale existing business and grow relationships strategically and financially


•Maintain and cultivate entrepreneurial mindset to ensure innovative spirit
•Monitor societal & cultural trends, tech trends and suppliers & chain actors
•Collaborate with manufacturers, retail locations and other actors to prepare products for market

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Career
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Loose Threads Boutique

Design & Retail Assc.

Main responsibilities include: Customer care, sales, visual merchandising, display design & construction, social media maintenance and trend awareness

•Create ideation sketches for brand logo
 design and marketing materials
•Assist in designing and constructing shop displays

•Routinely promote shop news & events through social media platforms
•Ensure the highest level of customer care, in line with company mission and expectations
•Stay current in trends surrounding music fashion and art
•Assist in creating and maintaining enticingly trendy yet relaxed environment for customers

Career

Six One Zero Magazine

Editorial Designer

"SIX ONE ZERO Magazine is an innovative publication catering to a culturally minded audience in the 610 area code. SIX ONE ZERO includes 150 pages of all things creative, ranging from Fashion and Beauty Editorials to Music News and Food Features." -sixonezeromag.com

•Created editorial layouts, graphic elements and
invitational designs for company events

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Career
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Anthropologie

Visual Intern

"Anthropologie is a lifestyle brand that imparts a sense of beauty, optimism and discovery to our customer. For her, Anthropologie is an escape from the everyday; it is a source of inspiration and delight, where innovative merchandising, customer centricity and a curated array of products come together to create an unimagined experience." -urbn.com

•Internalized Anthropologie customer mindset, culture and signature aesthetics in pursuit of creating a "delightfully surprising" experience for the customer
•Played an integral role in creating & maintaining store displays and aesthetics, maintaining store accessibility and promoting brand identity
•Kept a blog documenting progress and inspiration
•Kept up with trends in innovative art, sculpture and fashion

Career

Brown University

N/A, Fine Art

Fashion Institute of Technology

Certificate of Completion, Interior Design

Fiorello H. LaGuardia High School for Performing Arts

High School Diploma, Vocal Music & Art

Lehigh University

Masters of Engineering, Bachelors of Science, Technical Entrepreneurship, Design Arts & Theatre