LoyaltyOne | AIR MILES Reward Program
Client Marketing & Strategy Specialist , Client Services
August 2011 — Present
Support business analysis activities for the Bank of Montreal account, including new product development, marketing initiatives and strategic partnerships with AIR MILES.
Conduct business casing and opportunity sizing analysis; prepare and present findings to various internal stakeholders and client counterparts.
Deliver credit card, retail banking and loyalty market insights through external market data analysis and competitive research.
Develop mass as well as targeted marketing campaign strategies and manage execution with the creative agency, internal and client stakeholders.