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Kim Eickmeier

Kim Eickmeier

Client Marketing & Strategy Specialist , Client Services

LoyaltyOne | AIR MILES Reward Program

Client Marketing & Strategy Specialist, Client Services at LoyaltyOne

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LoyaltyOne | AIR MILES Reward Program

Client Marketing & Strategy Specialist , Client Services

Support business analysis activities for the Bank of Montreal account, including new product development, marketing initiatives and strategic partnerships with AIR MILES.

Conduct business casing and opportunity sizing analysis; prepare and present findings to various internal stakeholders and client counterparts.

Deliver credit card, retail banking and loyalty market insights through external market data analysis and competitive research.

Develop mass as well as targeted marketing campaign strategies and manage execution with the creative agency, internal and client stakeholders.

Career medium 03
Career

Richard Ivey School of Business

Consultant

Delivered a comprehensive strategic market opportunity analysis and pilot implementation plan for a national loyalty program operator.

LoyaltyOne | AIR MILES Reward Program

Account Coordinator, Client Services

Developed credit card, retail banking and payments industry analysis to support product and marketing business decisions between AIR MILES and financial services sector clients.

Winner of the LoyaltyOne intern team case competition; built a business case, strategic plan and presentation focusing on the Gen Y market segment opportunity.

Career medium 03
Career

The University of Western Ontario - Ivey School of Business

Honours Business Administration, Marketing and Strategy Focus

The University of Western Ontario

Media Information & Technoculture

Markham District High School