Providence Health & Services
eHealth Web Content Producer
August 2013 — Present
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Establish manageable social media/internet marketing plan for small sized companies that will promote the their brand locally and regionally through multiple social media tools, blogs, email marketing, data listings, review sites, etc.
Educate and advise on the impact social media has on search engine optimization, as well as, search engine marketing and social media advertising.
Adjust and critique plans to keep up with search engine algorithms and the emerging social media platforms so the brand stays current and relevant.
Overseen the BobWards.com eCommerce website to make sure it achieves certain analytic and revenue goals.
Executed all digital advertising initiatives (search engine optimization, paid search engine marketing, display advertising, shopping engine optimization and social media).
Developed and implemented a social media strategy that attracts and gains new business as well as establishing trust and legitimacy among prospects.
Managed e-mail marketing campaigns by collaborating on graphic artwork, developing a list, deploying the message, reporting and analyzing the results for insights and improvements, ensuring timely execution while supporting BobWards.com’s brand initiatives.
Grown affiliate program and make sure that BobWards.com has a presence online in reputable areas that are consistent with the brand.
Launched company wide sales CRM tool and served as the database administrator.
Developed processes and best practice documentation as new Advance Internet and MLive.com products and opportunities emerge.
Launched new business model and product line to position Booth Mid Michigan as the leader in marketing solutions for the region.
Served on a statewide team to help launch a company wide solution for billing and CRM tools.
Coordinated workload and priorities of graphic designers and first level administrative staff.
Managed customers’ digital solution campaigns to reach their needs.
Effectively trained sales staff on digital products (SEO, SEM, SMO, Ad Impressions, Data Listings, Internet Ad Networks) and knowledge of the Internet and MLive.com.
Participated in the planning and establishment of goals and objectives for the company with the executive team.
Plan, create, produce and facilitate overall communication among the entire staff.
Plan multiple professional corporate events that have 300+ attendees and built Business Review reputation to hold the best events in the market.
Create advertising and marketing plans for top key accounts that targeted, penetrated, and launched business growth.
Design and develop marketing projects including: trade show displays, web and print advertisements, direct mail and brochures and web site content.
Build valuable partnerships with high level companies that align with overall company goals.
Collaborate with multiple teams within the company to grow revenue opportunities.
Lead development of a strong internet strategy consisting of a weekly newsletter to connect top business thought leaders across Michigan, posting news and events. Increased e-news subscribers by 5000+ in 2009. Implemented and lead a social media team.
Serve as a head liaison between all departments.
Provide first level supervision to administrative employees.
Coordinate the work of advertising consultants, artists, and photographers and monitor work in progress
Participate in the planning and establishment of goals and objectives for the company.
Created and implemented marketing plans for Hockeytown Café, as well as upcoming shows and events.
Wrote weekly press releases and handled all new media projects. Compiled daily press clips.
Created press kits and business packets incorporating hints about upcoming shows and background information that the media could use. Designed and distributed marketing fliers.
Conducted market research and presented findings to the Marketing Department and Vice President
Collaborated with entertainment promoters to innovate marketing and public relations stunts to promote upcoming shows (e.g. Walking with Dinosaurs or music concerts). Managed third party promotions.
Assisted Vice President of Marketing with administrative tasks, such as data management.
Assisted customers in locating and selecting merchandise; processed sales transactions.
Awarded WMU Bookstore Employee of the Week due to outstanding performance.