Close Close Preview

Your amazing online presence is right this way.

Create your profile
Capture who you are, what you do, and where you're going. All in one place.

Kevin Green

Kevin Green

Executive Vice President, Global Digital Strategy & Partnerships

Racepoint Global

Executive Vice President, Global Digital Strategy & Partnerships at Racepoint Global

Message
MENU ☰

Racepoint Global

Executive Vice President, Global Digital Strategy & Partnerships

As Executive Vice President, Digital Strategy and Partnerships for Racepoint Global, Kevin works closely with regional leaders and their senior staffs in identifying and implementing digital strategies and campaign programming for the agency’s global client roster. He is also responsible for identifying and evaluating strategic partners, executing agreements and operationalizing these relationships into marketable services for global utilization.

Career medium 02
Career

FitzGerald Communications

Account Coordinator

Digital Influence Group / Racepoint Group

Senior Vice President, Global Digital Strategy, Marketing & Media

Career medium 05

Digital Influence Group

Senior Vice President, Strategy

Launched the Official T-Mobile Facebook presence and developed concepts and programs to engage consumers that added 50,000+ fans and over 300,000 engagement actions per month

Partnered with Entertainment and Event agency partners to provide free concerts with Weezer to promote the launch of the first Android Phone, G1

Partnered with The Grammy's and T-Mobile to provide a free Lady Gaga and Kelly Clarkson concert as a reward for existing Sidekick Owners. Developed content strategy to bring the exclusive event experience to all T-Mobile customers via YouTube, Facebook, MySpace (it was 2009 - MySpace was still relevant), Flickr, etc.

Created a cross platform program for HBO to promote "The Dream Fight," which tapped into HBO fans love of boxing through game play and gamification techniques. Winners were sent to Las Vegas to experience the fight and a content strategy was developed to capture and share the experience.

Developed a Facebook Application for Electronic Arts (EA Games) to offer a free concert by Snoop Dogg for the college that received the most votes within the application. Included a direct tie to the EA e-commerce experience to enable easy purchase and cross promote activities. Leveraged NFL, MLB and NBA contacts to promote contest, including Drew Brees and Maurice Jones-Drew

Developed custom communities for IBM, T-Mobile, Visa International (Olympic Sponsorship), Harvard Pilgrim Health Care and others to promote brand advocacy (and reward users with social currency) and drive business results, creating potential revenue opportunities of $40MM+

Created the Digital Influence Group Spark product which drives Social Business adoption through the training, enablement, measurement and optimization of employee social media participation, thus creating a new marketing channel. Deployed with 2 Fortune 10 brands.

Built and manage the strategy & analytics practice for full service digital agency

Career

Digital Influence Group

Vice President, Strategy

Green Bay Packers

Minority Owner

Current shareholder.

Digital Influence Group

Vice President, Marketing and Social Media

Digital Influence Group

Director, Social Media Marketing

Digital Influence Group

Associate Director, Social Media Marketing

Digital Influence Group

Senior Producer

Monster

Account Director

Managed book of business over $10MM in revenue for digital and traditional recruitment advertising efforts

Partnered with senior executives to enhance engagement opportunities with prospective employees through website creation, including social media functionality

Managed multiple blogs targeted at consumers and employers regarding Monster’s full suite of capabilities

Managed team of 20+ account specialists, production artists and traffic coordinators
Developed innovative communications and advertising plans to further brand awareness in local markets and increase interest in employers

Wrote over 100+ radio, print and digital advertising placements in line with brand guidelines

Career medium 01
Career

Fidelity National Financial

Client Manager

Excelligence Learning Corp (SmarterKids.com)

Corporate Communications Coordinator

Managed corporate communications and marketing for online educational toys retailer.

Franklin Pierce College

Bachelor of Arts (B.A.), Mass Communication, Journalism & Media Studies