Digital Influence Group
Senior Vice President, Strategy
June 2012 — June 2013
Launched the Official T-Mobile Facebook presence and developed concepts and programs to engage consumers that added 50,000+ fans and over 300,000 engagement actions per month
Partnered with Entertainment and Event agency partners to provide free concerts with Weezer to promote the launch of the first Android Phone, G1
Partnered with The Grammy's and T-Mobile to provide a free Lady Gaga and Kelly Clarkson concert as a reward for existing Sidekick Owners. Developed content strategy to bring the exclusive event experience to all T-Mobile customers via YouTube, Facebook, MySpace (it was 2009 - MySpace was still relevant), Flickr, etc.
Created a cross platform program for HBO to promote "The Dream Fight," which tapped into HBO fans love of boxing through game play and gamification techniques. Winners were sent to Las Vegas to experience the fight and a content strategy was developed to capture and share the experience.
Developed a Facebook Application for Electronic Arts (EA Games) to offer a free concert by Snoop Dogg for the college that received the most votes within the application. Included a direct tie to the EA e-commerce experience to enable easy purchase and cross promote activities. Leveraged NFL, MLB and NBA contacts to promote contest, including Drew Brees and Maurice Jones-Drew
Developed custom communities for IBM, T-Mobile, Visa International (Olympic Sponsorship), Harvard Pilgrim Health Care and others to promote brand advocacy (and reward users with social currency) and drive business results, creating potential revenue opportunities of $40MM+
Created the Digital Influence Group Spark product which drives Social Business adoption through the training, enablement, measurement and optimization of employee social media participation, thus creating a new marketing channel. Deployed with 2 Fortune 10 brands.
Built and manage the strategy & analytics practice for full service digital agency