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Kevin Dugan

Kevin Dugan

Director of Content Strategy

Empower MediaMarketing's content marketing division, Magnetic Content Studios

Helping brands tell stories as Empower's Director of Content Strategy, #CincySM founder, mentor at The Brandery

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Empower MediaMarketing's content marketing division, Magnetic Content Studios

Director of Content Strategy

Tapping into my career of online and offline content creation -- including writing, custom publishing, blogging and visual content creation, I'm helping our clients tell stories to create better connections to their audience. I'm director of content strategy for Empower MediaMarketing's content marketing division, Magnetic Content Studios.

In this role I'll continue serving Empower as a client, as well as clients across industries including retail, consumer goods, restaurants, financial services and healthcare. I'm helping clients identify the right stories their audiences want to hear and how these stories should be told from an editorial, design and development perspective.

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Media Is Power

Editor in Chief

Media is Power is a independent media platform that guides c-level marketers, and their teams, through the tectonic shift taking place across all forms of media.

Media exists in a state of flux as technology, data & content are converging to create an interconnected fabric of opportunities for marketers to more effectively engage their audiences. Even traditional roles are evolving as consumers and brands are creating the media that influences audience behavior.

To learn more about the constantly shifting world of media, follow us at: http://www.mediaispower.com.

Career

The Brandery

Brand Marketing Mentor

Selected to help start up companies shape their brand as they build their companies and look to secure venture funding.

The Brandery is a seed stage consumer marketing venture accelerator located in Cincinnati, Ohio. It's ranked one of the top start up accelerators in the nation.

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Cincinnati Social Media

Founder

Cincinnati Social Media is organized by Kevin Dugan, David Knox and Daniel Lally. It grew out of the Cincinnati Social Media Breakfasts and was founded in April 2008 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters and social networkers are all welcome to attend. It has more than 4,000 members.

Career

Sive/Young & Rubicam

PR Account Executive

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The Empower Group

Director of Marketing

The Empower Group is an independent network of companies, including media agency Empower MediaMarketing, brand building agency Powerhouse Factories and content marketing company Magnetic Content Studios.

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Powerhouse Factories

Consumer Experiences

Powerhouse Factories recently added creative, word of mouth and market intelligence services that were formerly part of Empower MediaMarketing. Powerhouse Factories is part of the Empower Group – an independent network of agencies.

I'm on the Consumer Experiences team, helping with Influencer Marketing and Social Media efforts.

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FRCH Design Worldwide

Director of Marketing Communications

Directing public relations and marketing efforts for FRCH Design Worldwide, an architecture, interior design, graphic communications and brand strategy firm.

HSR Business to Business

Senior PR Consultant

PARTIAL DESCRIPTION
* Developed award-winning public relations campaign promoting AK Steel’s antimicrobial-coated steel. 2003 media relations totaled 28 million impressions and $1 million in advertising equivalency on a $500,000 budget.
* Created media relations strategy for national civil engineering products manufacturer. Doubled media relations impressions and advertising equivalency in six months.
* Directed a 20-person team while responsible for client relationships, account issues and recruitment.
* Defined several public relations best practices around measurement, media relationship development, custom publishing, media relations messaging and Internet public relations.
* Managed community relations programs for Xerox Corporation’s field sales to enhance its local image in markets nationwide.
* Led award-winning public relations campaign for machine tool manufacturer, turning client’s public relations efforts into a top lead generator. Grew account team from one to four.

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Career

University of Dayton

Bachelor of Arts, Communications, Marketing

St. Xavier High School