Kevin Dugan

Tapping into my career of online and offline content creation -- including writing, custom publishing, blogging and visual content creation, I'm helping our clients tell stories to create better connections to their audience. I'm director of content strategy for Empower MediaMarketing's content marketing division, Magnetic Content Studios.

In this role I'll continue serving Empower as a client, as well as clients across industries including retail, consumer goods, restaurants, financial services and healthcare. I'm helping clients identify the right stories their audiences want to hear and how these stories should be told from an editorial, design and development perspective.

Selected to help start up companies shape their brand as they build their companies and look to secure venture funding.

The Brandery is a seed stage consumer marketing venture accelerator located in Cincinnati, Ohio. It's ranked one of the top start up accelerators in the nation.

Powerhouse Factories recently added creative, word of mouth and market intelligence services that were formerly part of Empower MediaMarketing. Powerhouse Factories is part of the Empower Group – an independent network of agencies.

I'm on the Consumer Experiences team, helping with Influencer Marketing and Social Media efforts.

PARTIAL DESCRIPTION
* Developed award-winning public relations campaign promoting AK Steel’s antimicrobial-coated steel. 2003 media relations totaled 28 million impressions and $1 million in advertising equivalency on a $500,000 budget.
* Created media relations strategy for national civil engineering products manufacturer. Doubled media relations impressions and advertising equivalency in six months.
* Directed a 20-person team while responsible for client relationships, account issues and recruitment.
* Defined several public relations best practices around measurement, media relationship development, custom publishing, media relations messaging and Internet public relations.
* Managed community relations programs for Xerox Corporation’s field sales to enhance its local image in markets nationwide.
* Led award-winning public relations campaign for machine tool manufacturer, turning client’s public relations efforts into a top lead generator. Grew account team from one to four.