Empower MediaMarketing's content marketing division, Magnetic Content Studios
Director of Content Strategy
April 2013 — Present
Tapping into my career of online and offline content creation -- including writing, custom publishing, blogging and visual content creation, I'm helping our clients tell stories to create better connections to their audience. I'm director of content strategy for Empower MediaMarketing's content marketing division, Magnetic Content Studios.
In this role I'll continue serving Empower as a client, as well as clients across industries including retail, consumer goods, restaurants, financial services and healthcare. I'm helping clients identify the right stories their audiences want to hear and how these stories should be told from an editorial, design and development perspective.