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Kenna Hilburn

Kenna Hilburn

Account Development Manager

Liveclicker

Account Development Manager at Liveclicker

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Liveclicker

Account Development Manager

Manages a diverse account portfolio of top internet retailers. Responsible for day-to-day management, product implementation, optimization, client retention and program growth.

- Featured panelist, "Production 101", at the 2012 Video Commerce Summit
- Featured panelist, "Solving the Big E-Commerce Video Problems", at the 2013 Video Commerce Summit

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Career
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PETCO Animal Supplies, Inc.

Video and Content Manager

• Conceptualized, executed and managed online content and digital video production for Petco initiatives, products and customer care
• Independently produced, acquired and published video content across six different online media properties (petco.com, video.petco.com, Facebook, YouTube, Twitter, PetcoScoop Blog)
• Lead digital media production start to finish, in partnership with vendors, corporate communications, PR, animal care and marketing to deliver consistent and integrated messages
• Produced and shared regular analysis and reports to continue to evolve program based on feedback and results
• Partnered with petco.com development team to customize and integrate an online video platform; video views increased over 600% in first month of platform launch
• Tweeted live from a float in the 2011 Rose Parade as a part of a social media campaign that included live event coverage, weekly sweepstakes, video and conversations across all social channels
• Featured panelist, "Integrating Video: Content Strategies from Multi-Channel Powerhouses", at the 2011 Video Commerce Summit

Career

Wealth TV

Producer/Host/Writer/Offline Editor

WealthTV is a lifestyle and entertainment cable network in over 10 million homes nationwide
• Pitched story ideas, booked experts, arranged shoots and executed 20+ half hour programs
• Field produced in the US and the Caribbean
• Managed staff videographer and editor and coordinated freelance talent when needed
• Created and produced an original series on entrepreneurship which was the fourth most watched show during the series life-cycle
• Booked and interviewed high profile subjects including: Christian Audigier (Ed Hardy), Shaun Phillips (San Diego Chargers), Patti Stanger (Millionaire Matchmaker) and Bob Taylor (Taylor Guitars)

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San Diego Padres

In-game Host

• Conducted five live sponsored contests during inning breaks of 70+ home games over two seasons
• Memorized and presented contest scripts in front of 20,000+ people every night with the occasional ad-lib as required by live entertainment

Career

San Diego Padres

Pad Squad

• Served as on-air representative for club promotions and marketing initiatives
• Interviewed regularly as spokesperson with nine local radio stations and four local television stations
• Acted as good-will ambassador and customer service liaison between the organization and the public at special events including city parades, corporate parties, and community service events

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E Entertainment

Production Intern - International Interstitials

Pitched, researched, produced and edited two internationally-aired interstitials – Red Carpet Retro: Kate Hudson and Quick E! Geek Chic

E Entertainment

Production Intern - The Daily Ten

Researched and selected footage for use in daily segments

Pepperdine University

BA, Telecommunications - Production