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Kengo Kasai

Kengo Kasai

Media Trader

Amnet UK - The Aegis trading desk

Media Trader at Amnet UK - The Aegis trading desk

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Amnet UK - The Aegis trading desk

Media Trader

End-to-end display/video/mobile campaign management including:

- Liaising with Client Services, Data Partnership, PPC departments to build holistic strategy proposals for prospective activities that drive value and efficiencies in media buying by leveraging a diverse range of 1st/3rd party audience data, PMPs and search-to-display options as tailoring various retargeting solutions.

- Strategy briefing and campaign activation.

- Effectively and efficiently deliver and optimise campaign performance on a number of DSPs including DBM, Turn, MediaMath, Adap.tv, TubeMogul, Videology.

- Managing media buying plans using Adazzle.

- Liaising with client services department to provide post-campaign analysis, insights and recommendation to build engaging and robust relationship with the clients.


Personal Project:

- Developing an automated campaign performance database leveraging DBM/DFA API.


Company Website: http://www.amnetgroup.com/
Group Website: http://www.aegismedia.com/

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Phorm

Targeting Department Assistant Manager

Responsibilities:

- Creation, maintainance and managemt of standard and custom behavioural targeting segments.

- End-to-end campaign management including strategy briefing, I/O setup, daily delivery and performance monitoring, optimization and post-campaign analysis.

- Creation, maintenance and management of content for the targeted news portal product.

- Conducting training sessions from system navigation to targeting techniques and strategies.

- Liaising with the product development team to drive the development and implementation of new product features and improvements.


Personal Achievements and Projects:

- Improved the matching rate of keyword criteria by leading a research project and radically modifying the data mining algorithm and the matching mechanism.

- Significantly increased team output by producing automation scripts to execute various daily tasks.

- Considerably reducing new staff training period by creating a set of training manuals detailing everything from system navigation to targeting techniques and strategies.


Company Website: http://www.phorm.com

Career

Micassa Designs

Web Designer

Responsibilities:

- Leading the frontend design for various corporate and private clients and driving the company's design motto to bring fresh new looks and ideas to the clients' brand while retaining their identity.

- Communicating with clients throughout the entire project from initial brainstorming, presenting concept designs, product development to aftercare.

- Analysing and optimising clients' site performance using Google Analytics.


Company Website: http://micassa-designs.com/

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Career

University College London, U. of London

PGDip. Physics, Physics

University College London, U. of London

BSc. Physics, Physics