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Kendall Byl

Kendall Byl


Media Arts Lab

Los Angeles, Other





Advertising, Branding, Social Media, PR, Communications, Technology

TBWA\Media Arts Lab

Global Assistant Account Executive

• Part of the global account management team for Apple
• Manage international campaigns including TV and OOH
• Coordinate internal creative, planning, production and media teams

Career medium 06
Career medium 06

Grey Group

Assistant Account Executive

• Collaborated with Account Director on marketing strategies and recommendations
• Reviewed and analyzed material relative to client needs including media results, market trends and competitive work
• Coordinated client monthly budgeting and planning
• Maintained communication between other agencies, clients and account team
• Aligned internal production and creative teams on current client projects


Kogod School of Business

Behavioral Lab Manager

• Directed marketing research studies using a pool of American University students
• Generated marketing studies for American University faculty using various marketing research software

Career medium 01
Career medium 06

Inherit the Mirth

Social Media Consultant

• Compiled a social media audit that reflected the performance of all online platforms
• Updated design elements of social media platforms
• Designed and implemented social media strategy


The Jericho Partnership


• Compiled a social media audit for the communications department
• Designed and implemented multiple two-week youth mission trips from start to finish, including mentoring and overseeing 5 additional interns
• Coordinated community service projects for volunteers in the Danbury area

Career medium 06
Career medium 05

INK Fine Stationers

Sales Associate

• Helped design and place customized stationery orders for clients
• Completed general store duties including creating store displays, taking inventory, and closing
• Mentored three new employees and trained them in the stationery design software
• Updated big-order customers with the status of their orders for events such as weddings, business stationery, and large parties


Ogilvy Public Relations Worldwide


• Edited and corrected articles for press releases for Corporate Communications department
• Strategized for Ogilvy's overall social media marketing
• Contributed to next year's overall plan

Career medium 05
Career medium 02

American Legacy Foundation


• Designed and implemented a social media marketing campaign for the Youth Activism Department
• Presented at the Youth Activism Legacy Fellowship trip about social media marketing strategy
• Created interactive prezi presentations for Youth Activism department


American University Athletic Marketing Department


• Ran promotions and audio during sporting events, including free giveaways in audience participation games
• Coordinated promotional materials for sponsors, such as giveaways and raffles, that help raise awareness about their businesses
• Designed marketing advertisements including flat-screen ads and posters for games and sporting events

Career medium 01

American University - Kogod School of Business

Bachelors Degree in Business, Marketing, International Relations, Religious Studies

Peking University

Mandarin, Chinese Business