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Kelsy Nova

Kelsy Nova

Activation Media Associate | Experiential Marketing Event Producer

Starcom-MediaVest

Marketing, Advertising, Media, and Entertainment professional with experience, passion and enthusiasm across multiple marketing disciplines. Proven ability to combine vision, creativity and strong event marketing, project management, work ethic, great communications and leadership qualities

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"Tell me and I forget, teach me and I may remember, involve me and I learn.” - Benjamin Franklin -

Starcom - MediaVest

Activation Media Associate | Experiential Marketing Event Producer

» Negotiate, purchase, monitor advertising space and airtime for top, Fortune 100 company across various media markets within the US
» Execute optimum National television and radio buys in terms of cost efficiency, delivery of set goals and vendor agreements
» Liaise and communicate with top National media managers to explore the best placement, highest added value, promotional on-site activations
to ensure optimal use of budgets and alignment with strategic goals and management of multiple ongoing campaigns across multiple platforms
» Develop and maintain media partner relationships as primary contact between network account executives, producers, and marketing executives
» Manage multiple projects, accountable for media budgets; post analysis, performance and expenditure reports
» Supervise internal and external communications for launch of media campaigns, creative (media extensions, integrations) and sales departments

The Nova League Artist Collective

Experiential Creative Marketing Event Producer (Freelance)

» Creative and Marketing operations Events Production lead; manage production schedules and event teams
» Manage; design, social, talent, supportive staff and marketing teams, as well as outside agencies and vendors, to ensure our collective creative team's vision and the client's collaborative visions and goals are executed

New York University

Bachelor of Science in Communication Studies, Department of Media, Culture and Communication, Music Business - Marketing and Advertising

iHeart Media, Marketing and Entertainment

National Media Sales Executive Assistant Activation Liasion

•Assisted Vice President Senior Account Executive and Account Executive as well as various leading iHeartMedia Radio station markets and agency brand clients from advertising agencies (media buyers and station managers). Coordinated and negotiated client's promotional radio needs including remote broadcasts, sponsorships and added value requests