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Kelsey Peters

Kelsey Peters

Web Content Editor

DePaul University

Chicago, IL

A journalist turned content strategist, I work at the intersection of business goals and audience needs. While I love to produce compelling stories, I’m also passionate about the “people components” of content strategy: governance, workflow and resources. My goal? To use content strategy as an agent of change.

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DePaul University

Web Content Editor

• Lead conversion project to migrate all DePaul websites to a mobile-responsive platform

• Develop standards for web content and evangelize best practices

• Act as department liaison and partner to the IT, training and client teams

• Troubleshoot and prioritize user interface issues

• Optimize content for the prospective student audience

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Career

Modern Luxury

Associate Managing Editor

• Managed content workflow between editorial, photo and design departments

• Produced weekly e-newsletters and monthly web updates on deadline

• Proofread all editorial copy and enforced the company style guide

Chicago Blackhawks

Publications and New Media Assistant

• Planned, wrote and edited editorial content for Blackhawks Magazine

• Produced internal and external e-newsletters

• Developed a style guide that was implemented organization wide

• Photographed special events and organized the team’s image archive

• Edited “One Goal Achieved,” a book chronicling the 2010 Stanley Cup run

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Career

DePaul University

Masters, New Media Studies

• Digital Storytelling
• Writing Digital Content
• Social Media Business Models
• Entrepreneurial Journalism
• HTML/CSS
• Design Rhetorics
• Entrepreneurial Journalism
• Marketing Strategies

Indiana University

Bachelor of Arts, Journalism

Minors in photography and sociology

Activities: IU Student Media (Indiana Daily Student and Inside Magazine), Study Abroad (University of London), Union Board