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Kelsey Olsen

Kelsey Olsen

Graduating Senior

Miami University—Farmer School of Business

Oxford, OH

As a passionate marketer with sales, publishing, social media and email marketing analytics experience, I'm very excited to launch my full-time career in a related role. I have a strong interest in all things digital given its intersection with all current marketing efforts industry-wide. My long-term goal is to serve as ...

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Interests

Advertising, Social Media management, Integrated Marketing, Event Marketing, Digital and traditional Media

Publisher of a national household fashion or lifestyle magazine.
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Up Magazine

Marketing Director

-Lead 15-person marketing/sales team in advertising, promotion, event sponsorship and social media content creation.

-Heavily communicate with team members on sales leads, client interaction and space reservation providing guidance and insight to help each member improve their client relationships.

-Work with executive team to grow magazine readership through brainstorming events, optimizing issues to be viewed on multiple devices and finding ways to integrate sponsorship into Up Magazine initiatives

-Promote and manage all integrated marketing and collaborations at Up events/parties ranging from on-site brand visibility to follow up coverage in subsequent issue.

-Collaborate with Miami University Club of Fashion Design to present Fashion Week events including hosting a multi-vendor trunk show and fashion industry speaker, throwing a launch party to draw campus attention and presenting a fashion show exclusively with Miami student designer lines.

-Developing and implementing social media strategy ensuring each Up Magazine social media platform offers dynamic content to keep readers interested and engaged.

Career

Time, Inc.

Consumer Marketing Intern—Style & Entertainment Group

Digital Audience Development for Style & Entertainment Group publications including: People, People Style Watch, InStyle, Entertainment Weekly, Essence & People En Espanol.

-Created marketing plans for new EntertainmentWeekly.com verticals launching fall 2012 to increase online traffic and engagement.

-Monitored trial usage of social traffic tracking vendor, Simple Reach and determine its current and potential uses.

-Used external and internal reporting tools Omniture, Cheetahmail & ComScore to identify areas of strengths and weaknesses across SEO, SEM and newsletter marketing.

-Recommended popular fashion bloggers for potential promotional collaborations with InStyle.com initiatives.

-Active team member of diversely experienced interns on summer-long challenge project and proposed actionable improvements to Real Simple brand’s digital initiatives.

Career medium 04
Career
Career medium 03

Wenner Media

Advertising Intern—Rolling Stone Magazine

-Conducted potential client research and recommended contact based on statistical alignment using Media Radar, GfK MRI (formerly MediaMark) and MRI reports.

-Designed print as well as digital promotional/ marketing material for Rolling Stone used in prospective and current client meetings.

-Engaged clients to check out bi-weekly issue releases by creating email blasts, playlists, contests and other promotional material.

-Brainstormed new promotional ideas and collaborations for current and potential clients.

-Learned ins and outs of print and digital publication advertisement sales by silently participating in weekly sales calls and national teleconferences with clients, branch offices, and the RS New York executive office.

Career

Miami University

BS, Marketing