Kelsey Olsen

-Lead 15-person marketing/sales team in advertising, promotion, event sponsorship and social media content creation.

-Heavily communicate with team members on sales leads, client interaction and space reservation providing guidance and insight to help each member improve their client relationships.

-Work with executive team to grow magazine readership through brainstorming events, optimizing issues to be viewed on multiple devices and finding ways to integrate sponsorship into Up Magazine initiatives

-Promote and manage all integrated marketing and collaborations at Up events/parties ranging from on-site brand visibility to follow up coverage in subsequent issue.

-Collaborate with Miami University Club of Fashion Design to present Fashion Week events including hosting a multi-vendor trunk show and fashion industry speaker, throwing a launch party to draw campus attention and presenting a fashion show exclusively with Miami student designer lines.

-Developing and implementing social media strategy ensuring each Up Magazine social media platform offers dynamic content to keep readers interested and engaged.

-Conducted potential client research and recommended contact based on statistical alignment using Media Radar, GfK MRI (formerly MediaMark) and MRI reports.

-Designed print as well as digital promotional/ marketing material for Rolling Stone used in prospective and current client meetings.

-Engaged clients to check out bi-weekly issue releases by creating email blasts, playlists, contests and other promotional material.

-Brainstormed new promotional ideas and collaborations for current and potential clients.

-Learned ins and outs of print and digital publication advertisement sales by silently participating in weekly sales calls and national teleconferences with clients, branch offices, and the RS New York executive office.