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Kelsey Brunone

Kelsey Brunone

Director, Digital Marketing

Axiom

Greater New York City Area, us

Head of Digital Marketing

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Axiom

Director, Digital Marketing

This is a new and exciting function for Axiom and I get to build it. I can't wait for you to see what we come up with. Highlights from Year One include...

-Co-led enterprise CRM implementation, including full ownership of data migration, data structure and data governance process
-Launched organization's first SEM campaigns for talent acquisition and client demand generation; optimized to reduce CPL to align with industry standard within one quarter
-Launched organization's first lead generation campaigns, delivering 7,500 leads to Sales
-Managed organization's first consumer acquisition strategy, including quarterly newsletter
-Consulted on digital syndication and measurement of organization's first content marketing efforts
-Led and actioned organization's full digital marketing suite, including email marketing, SEO, SEM, social media, consumer lifecycle journey and all marketing analytics
-Hired and onboarded a team of three digital marketing FTEs while managing a freelancer bench and creative agency relationships