Ketchum
Social Marketing Fellow
May 2013 — Present
• Conduct media audits for social marketing clients in health and government IT sectors
• Compile weekly monitoring reports of paid and earned media for clients
• Track and record client web metrics and visitor traffic using Google Analytics
• Cultivate and utilize targeted media lists of national and trade publications for outreach
• Participate in work group calls, webinars and Twitter chats for associated client projects