Social Marketing Fellow at Ketchum
• Conduct media audits for social marketing clients in health and government IT sectors
• Compile weekly monitoring reports of paid and earned media for clients
• Track and record client web metrics and visitor traffic using Google Analytics
• Cultivate and utilize targeted media lists of national and trade publications for outreach
• Participate in work group calls, webinars and Twitter chats for associated client projects
• Lead biweekly chapter meetings and weekly executive board meetings committed to developing students' professional communications skills
• Plan and host professional development seminars, networking events and speaker series for the chapter and university community
• Compile and distribute weekly chapter newsletter
• Act as a liaison between executive board members, PRSA and faculty advisers, Student Activities and Finance coordinators at American University, 80+ chapter members and other on-campus organizations
• Managed online communications and outreach for Microfinance Without Borders via their online newsletter, the MWB website and blog, and social media platforms Facebook, Twitter and YouTube
• Compiled databases of microfinance organizations and international development opinion leaders both in the North American and European sectors
• Attended microfinance networking and special interest events on behalf of the Microfinance Without Borders team
• Wrote and edited pitch letters to various journalists and bloggers for both national and niche publications in the health, science and technology sectors
• Compiled targeted media lists and research reports for internal use
• Conducted both traditional and social media audits for clients and client projects
• Monitored technology, social media and health trends and compiled these into internal newsletter "The Daily Dose", distributed daily
• Developed blog content for the Full Spectrum Blog
• Collaborated with other on-campus organizations including the Kennedy Political Union, AU Social Media Club, No Labels, and HerCampus, among others
• Sought partnerships and sponsorships from local DC businesses
• Planned both on-campus and off-campus events that enabled professional development and networking opportunities for students interested in public relations and existing public relations professionals
• Acted as a liaison between the PRSSA Executive Board and public relations professionals
• Drafted press releases about Museum events and staffing changes
• Monitored social media interaction and developed content for distribution via Facebook and Twitter
• Managed and updated the Museum newsletter contact database
• Live-Tweeted for museum events, including the Museum's groundbreaking ceremony
• Developed print materials to be distributed at Museum site, Launch Zone, and with Museum affiliates including local libraries and primary schools
• Developed pitch letters pitching the SalesVote brand and Valentine's Day "Week for Chocolate" event
• Interacted with current, potential and prospective SalesVote clients
• Attended company brainstorming sessions and client meetings
• Distributed print materials representing SalesVote deals and brand
• Facilitated customer transactions by recommending personalized styling options
• Promoted various sales as determined by Nordstrom
• Scheduled School of Communication academic advising appointments
• Conducted student tours of the School of Communication
• Distributed School of Communication print materials
• Compiled School of Communication academic advising reports
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