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Kelly Santos

Kelly Santos

Director of Digital Marketing

Planet Blue

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Planet Blue

Director of Digital Marketing

• Manage email marketing and social media calendars, campaigns, promotions, and contests
• Oversee affiliate program and assist in pay per click advertising
• Process and analyze site and social media analytics
• Monitor customer service on social media channels and assist in VIP program
• Aid in store marketing, events and company branding

Career medium 01
Career
Career medium 06

Planet Blue

Graphic Designer / Online Marketing Assistant

• Designed email campaigns, lookbooks, and landing pages
• Maintained press clippings, organized sample requests, and celebrity gifting
• Assisted in redesign of website and meta-tagging for SEO
• Managed social media channels and content

Career

Planet Blue

Web / Graphic Design Intern

• Retouched product and editorial photos
• Assisted in creating email campaigns and blog posts
• Uploaded product and inventory to website, and assisted in order processing and fulfillment
• Created a working Planet Blue web department handbook

Career medium 06
Career
Career medium 03

zing

Public Relations Intern

• Created and updated targeted media lists, followed-up with editors, and conducted product research
• Assembled press kits and managed editorial clippings
• Arranged showroom, assisted in magazine pulls, and organized celebrity gifting for Seafolly and Wish
• Wrote press material for Jan Marini Skin Research and Dani Kates, and assisted in event production

Career

Pepperdine University

B.A., Public Relations -- Minor in Marketing

Maui High School

High School Diploma