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Kelly Rivera

Kelly Rivera

Marketing Account Executive

Simbiotik Limited

AL

Account Executive at Simbiotik Limited

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Simbiotik Limited

Marketing Account Executive

Simbiotik helps organisations to grow and reduce costs through collaboration with complimentary, non-competing, marketing partners. We're all about co-operation.

Our process helps businesses to work together, to share and recycle their assets and help each other to achieve their respective business goals.

There are 3 styles of partnership, irrespective of scale or tenure:
- Brand: Enhance brand values / drive proposition salience with target audiences
- Proposition: Create value / differentiation within a proposition / move into new categories
- Channel: Secure access to new customer prospects

Account Executive for the following current and former clients and projects:
- findmypast.co.uk/DC Thomson Family History - Customer acquisition and brand awareness
- Clarks - Added value
- University College London's Citrus Saturday - Added value
- Brother - Product awareness
- Inspiring Learning - Customer acquisition, brand proposition & salience and cost reduction
- Krispy Kreme UK - Added value
- Scottish and Southern Energy (SSE) - Rewards programme review
- Celebrity Cruises - Added value and customer acquisition

Developed and implemented partnerships with numerous brands, such as:
- Scholastic
- Penguin
- Random House
- Hamleys
- White Stuff
- Immediate Media titles
- Chaucer Insurance
- Signature Gifts/Historic Newspapers
- HelloFresh
- Arcadia Group
- Topps/Match Attax

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Simbiotik Limited

Partnership Marketing Intern

Contributed to various projects for clients such as East Coast Railway, DC Thomson Family History (Genes Reunited, findmypast.co.uk, findmypast.ie, & findmypast.com), SchoolStickers.co.uk and Saga Group.

Career

Richmond The American International University in London

Founder and Editor in Chief of The Stag bi-monthly newspaper publication

- Founded and produced the student newspaper
- Managed a staff of eight with over 15 contributing writers, led weekly meetings, edited articles and images, created the publication layout
- Established and maintained relationships with advertisers and the reprographics department, developed an online presence, and trained my successor to continue the newspaper
- Encouraged and engaged in critical thinking with solution-oriented communication, problem solving and mediating skills

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Career
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Broward College

Managing Editor at The Observer bi-monthly newspaper

- Edited and produced analytical articles, interviews, reviews, and special features
- Responsible for editing copy, correcting spelling and grammatical errors, fact checking
- Scheduled and managed weekly assignments, formulated strategies
- Responsible for the layout of the newspaper, placing articles and associated graphics in order to visually appeal to readers

Career

Shots by Michelle

Co-owner and Photographer

- New business development and client relationship management
- Corporate responsibilities such as administration, invoicing, marketing, PR
- Repertoire includes portrait, event, high fashion, editorial, travel, and landscape photography
- Drafted briefs and creative research as proposals for each client in order to achieve desired outcome
- Use of technical equipment such as Canon and Nikon
- Intercultural communication skills, interpersonal skills, client relations experience
- Mediating and coordinating with other companies and clients, such as editors, stylists, directors
- Editing images on software such as Photoshop and Aperture
- Preparing portfolios and editing images for clients

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Career

Broward Community College

Associate of Arts (A.A.), Mass Communication/Media Studies

Scuola Lorenzo de Medici

Study Abroad, Sociology and Italian Cultural Studies

Richmond, The American International University in London

UK: BA (Hons)/US: Bachelor of Arts (BA), Communications/Media Studies and Sociology