Strategy Manager - Multichannel Corporate Development & Business Development
January 2012 — Present
Your amazing online presence is right this way.Create your profile
Strategy Manager - Corporate Development & Business Development - Target Enterprise Strategy
Leads team responsible for strategy, roadmap, solution design, and delivery of global digital analytics capability to support commerce, brand and sport performance management experiences within next-generation, agile, consumer focused organization.
Manage team responsible for strategic web analytics in support of global commerce experience including data design, report and KPI definition, deep consumer experience analytics and deliverables that directly impact bottom-line results.
Built and managed team responsible for digital measurement of all Best Buy web properties enabling fact-based decision-making for teams throughout the organization and integration of optimization and holistic digital measurement methodologies to partner with business stakeholders to deliver quantifiable results throughout the consumer experience.
Supported business users to integrate data and insights into their day-to-day decision-making process through automated reporting that highlighted key indicators of performance and deep analysis enabling the business to have a fuller view of the elements that most impacted their consumer experience.
Served as holistic analytics resource for web team encompassing traditional web analytics as well as deep marketing channel analytics, promotional analysis, financial reporting, business case development and consumer experience design strategy support.
Managed strategy, field operations, market research, logistics planning, and budgeting for $3.5MM political campaign to establish tax base to support arts and leisure organizations across the tri-county Detroit metropolitan area.