Digital Marketing Manager
January 2012 — Present
Successfully developed and launched the first Mustela e-commerce site to be used as a key revenue channel in the U.S. and scaled on a global level across other Mustela markets.
Increased Facebook and Twitter networks by 500% to date and launched new social channels including Pinterest, Instagram and Youtube, expanding digital presence and consumer loyalty in the U.S. and Canada
Increased customer email database 130% to date.
Create and execute e-commerce strategy to drive sales, grow brand awareness and increase consumer loyalty through a multifaceted digital approach including sales promotions, social media, email marketing, strategic partnerships, and digital advertising.
Serve as the main point of contact and project leader for digital agency for site development, technical troubleshooting, and future planning.