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Kelly O'Brien

Kelly O'Brien

Digital Marketing Manager

Mustela USA

Digital Marketing Manager at Mustela USA

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Mustela USA

Digital Marketing Manager

Successfully developed and launched the first Mustela e-commerce site to be used as a key revenue channel in the U.S. and scaled on a global level across other Mustela markets.

Increased Facebook and Twitter networks by 500% to date and launched new social channels including Pinterest, Instagram and Youtube, expanding digital presence and consumer loyalty in the U.S. and Canada

Increased customer email database 130% to date.

Create and execute e-commerce strategy to drive sales, grow brand awareness and increase consumer loyalty through a multifaceted digital approach including sales promotions, social media, email marketing, strategic partnerships, and digital advertising.

Serve as the main point of contact and project leader for digital agency for site development, technical troubleshooting, and future planning.

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Cabana Life

Marketing Specialist

• Grow customer base and e-commerce business through website relaunch, digital promotions, social media engagement, and cross-marketing partnership opportunities
• Collaborate with company owners to launch women’s collection and pursue new business partnerships with high-end boutiques
• Execute new ideas in startup environment to stay competitive with market trends and position brand as the leader in fashionable, sun protective swimwear

Career

Tribune Interactive

Director, Advertising Strategy

• Set pricing, sales, and marketing strategy for new digital solutions across Tribune network of websites
• Successfully launched and led sales and marketing (including B2B and B2C) initiatives for first company-wide virtual event, resulting in 40% profit margins and an innovative way to collect valuable consumer data
• Partnered with sales leaders across company to improve digital solutions, develop online marketing campaigns, and generate incremental revenue across eight publishing websites
• Analyzed industry trends, identified key growth drivers, and forecasted revenue to continuously build category strategy
• Promoted from Manager to Director level

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Chicago Tribune

Supervisor, Advertising

• Executed the first Chicago Tribune Top Workplaces program resulting in $280K incremental revenue, new client relationships, production of new magazine, and cross department collaboration among advertising, marketing and editorial
• Led all marketing, advertising, and promotional initiatives including B2B and B2C online campaigns, social media, direct mail, and email marketing promotions, generating over 200 companies participating in Top Workplaces program
• Developed sales and marketing strategy for print and digital advertisers, while leading a team of three account executives

Career

Chicago Tribune

Account Executive

• Consistently exceeded sales goals consulting large businesses in multiple industries on digital advertising needs
• Won quarterly sales award and recognized by clients as 2008 Member of the Year within professional network
• Generated creative and innovative solutions to increase ROI and digital presence for multi-industry clients while meeting challenging revenue goals and declining market trends

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Chicago Tribune

Client Service Representative

• Developed product and customer service expertise through supporting a VP, manager, sales reps and over 500 clients
• Created print and digital solutions that best fit clients’ needs and marketing messages at both B2B and B2C levels

Career

United Way of Metropolitan Chicago

Intern

• Managed the planning, marketing, implementation and evaluation of United Way fundraising campaigns, working closely with campaign committees of top Chicago corporations
• Developed campaign strategies and coordinated leadership events for senior management of corporate accounts

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Loyola University of Chicago - Graduate School of Business

MBA, Marketing and Management

University of Iowa

B.A., Journalism