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Kelly McDonald

Kelly McDonald

Director of Charity Partnerships

Fashion Project

Boston, MA

I help nonprofits raise money and awareness with Fashion Project as the Director of Charity Partnerships. You clean out your closet, choose you favorite charity, then we sell your donations in our online store and donate the majority of proceeds to your chosen charity. In my free time I volunteer for my Emma Willard School an...

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"If you don't like something, change it. If you can't change it, change your attitude." - Maya Angelou
Interests

Entrepreneurship, social entrepreneurship, philanthropy, wine, cooking, dining out, dogs, fishing, reading, fashion, startups.

Fashion Project

Director of Charity Partnerships

Career medium 04

Boston Startup School

Head of Content and Community

• Create and manage the content for external messaging, blog, website copy, and media channels
• Manage online social communities via Twitter/TweetDeck, Facebook, on-site Tumblr blog, and discussions on media outlets
• Develop and maintain local and national media relationships including BostInno, VentureFizz, and The New York Times
• Build and foster relationships with key influencers in the community via online and networking methods
• Analyze metrics and adjust strategy to increase traffic, conversion, and application rate on website
• Promote, organize, and manage major community event (300 person boat cruise)
• Serve as alumni chairperson for marketing track and oversee alumni committee

Career

TechStars

Associate

• Consult early-stage startups on marketing, public relations, social media, content creation, and community management
• Develop and execute marketing strategies for 13 participant companies
• Manage and organize all social events for the Fall 2012 program
• Advise on presentations for major conferences and events such as WebInno and TechCrunch

Career medium 02
Career
Career medium 06

Boston Startup School

Marketing Student

• Completed coursework in branding, solution marketing, PR, lead generation, social media, metrics and analysis
• Performed market and competitor analyses, as well as content and collateral creation
• Presented cross track project and developed basic marketing plan for Minimum Viable Product for mobile app

Career

HubSpot

Business Development Representative

• Self-managed high volume prospecting (350 phone calls per week)
• Championed use of Twitter, Facebook, LinkedIn, and blogging in sales process to shorten sales cycle and build relationships
• Collaborated with senior sales staff to ensure excellence and attention to detail throughout sales process
• Worked internally with sales management and marketing to ensure proper quality and quantity of demonstrations
• Conducted needs assessments and qualifying calls with self-sourced prospects
• Contributed to team quota of >100% each month

Career medium 04
Career
Career medium 04

Bank of America

Marketing Assistant at BofA Global Capital Management

•Developed weekly, monthly, quarterly, and year end presentations and market commentaries
•Project manager for various value-added pieces
•Produced marketing materials including product fact sheets
•Coordinated flow of materials and information between internal and external partners
•Ensured the accuracy of and distributed new marketing initiatives

Career

Broadstone Advisors, LLC

Associate

•Managed service, correspondence, and compliance for elite level financial planning clients
•Serviced personal accounts and retirement plans for over 500 clients and companies
•Developed and managed multi-phase marketing campaign
•Improved client relations and utilized CRM software and Microsoft Office
•Championed the creation of Excel spreadsheets of business contacts and clients, census of participants in retirement plans, inventory of life insurance policies by owner

Career medium 06
Career
Career medium 02

Emma Willard School

Reunion Co-Chair, Class Gift Chair

•Responsible for solicitation of class gifts via one-on-one communication, class wide newsletters, and social media
•Recruit and manage reunion committee members
•Planning and organizing class specific events- formal dinner, seminars, memorial service for former classmates
•Successfully coordinated class return rate of 64% and giving rate of 50%

Career

Babson College

Bachelor of Science, Sustainable Business