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Kelly Maltman

Kelly Maltman

Marketing Director and Designer

B Floral LLC

Marketing Director and Designer at B Floral LLC

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B Floral LLC

Marketing Director and Designer

Responsible for the overall marketing and branding of the company. As such, I am tasked with the following:

● Create and maintain all social media accounts with the desire to drive brand awareness and engage consumers.
● Responsible for maintaining B Floral’s blog and creating relevant content detailing industry trends, inspiration, event recaps and insider tips.
● Complete necessary website updates and edits.
● Work to drive traffic to website and create monthly analytical reports detailing website traffic and sources.
● Purchase ad space in both print and digital publications and work with the design team on the creation of advertising materials.
● Oversee the creation and implementation of marketing campaigns including email blasts and mail pieces.
● Oversee and assist the design team in designing and creating marketing and press materials including press kits, brochures, catalogues, and take away pieces.
● Work on events by managing schedules, speaking with venue staff, coordinating vendors, and setting up event spaces.
● Reach out to social media influencers and develop relationships in order to promote the B Floral brand.
● Explore and discuss various sponsorship and partnerships opportunities with other brands.
● Attain editorial coverage and press mentions in print publications and blogs.

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Career

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Promotion Associates, Inc.

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Marketing assistant at a full service marketing agency that specializes in social media marketing, website design, maintenance and optimization, promotion marketing, concept development, photography, creative design and online surveys.

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Stanley's Bakery

Team Leader and Customer Service Representative at Stanley's Bakery

-Ensure that daily business goals are met through leadership position.
-Supervise weekly inventory and stocking of supplies.
-Assist with business operations, including account management and bookkeeping.
-Manage customer conflicts.
-Resolve employee relations difficulties and motivation issues among coworkers.
-Oversee the orientation and training of new employees.

Career

State University of New York at Stony Brook

Bachelor of Science, Business Management; Marketing

State University of New York College at Oswego

Coursework, Communications and Public Relations

East Islip High School

Advanced Regents