B Floral LLC
Marketing Director and Designer
June 2012 — Present
Responsible for the overall marketing and branding of the company. As such, I am tasked with the following:
● Create and maintain all social media accounts with the desire to drive brand awareness and engage consumers.
● Responsible for maintaining B Floral’s blog and creating relevant content detailing industry trends, inspiration, event recaps and insider tips.
● Complete necessary website updates and edits.
● Work to drive traffic to website and create monthly analytical reports detailing website traffic and sources.
● Purchase ad space in both print and digital publications and work with the design team on the creation of advertising materials.
● Oversee the creation and implementation of marketing campaigns including email blasts and mail pieces.
● Oversee and assist the design team in designing and creating marketing and press materials including press kits, brochures, catalogues, and take away pieces.
● Work on events by managing schedules, speaking with venue staff, coordinating vendors, and setting up event spaces.
● Reach out to social media influencers and develop relationships in order to promote the B Floral brand.
● Explore and discuss various sponsorship and partnerships opportunities with other brands.
● Attain editorial coverage and press mentions in print publications and blogs.