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Kelly Jackson

Kelly Jackson

Loyalty Marketing Manager

Chico's FAS Inc.

Estero, Other

Loyalty Marketing Manager at Chico's FAS Inc.

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Chico's FAS Inc.

Loyalty Marketing Manager

Support Director, Customer Loyalty by fulfilling marketing, project management and analysis duties associated with each brand's loyalty program - Chico's, White House | Black Market, Soma Intimates and Boston Proper.

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Career
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Physicians Regional Healthcare System

System Manager, Marketing & Public Relations

Oversee all marketing and branding initiatives, and serve as key marketing contact, for employed physicians; manage all in-house graphic design responsibilities for marketing and administrative needs, including print ads, brochures, flyers, tent cards, signage for events, and internal and external email blasts; participate in the development of creative materials; make ongoing updates to the website on Drupal platform; assist with evaluation and tracking of various marketing initiatives; coordinate components of all direct mail initiatives; serve on task forces and committees, conduct meetings and make internal presentations as required; prepare written projects and presentations for use by administration; plan, coordinate and facilitate events in the community; serve as key public and media relations contact in absence of the Marketing and PR Director; coordinate all media requests specific to employed physicians

Career

Physicians Regional Healthcare System

Marketing Coordinator

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The League for People with Disabilities

Director, Marketing & Public Relations

Created content and design for all marketing materials including brochures, invitations, direct mail, logos, web graphics, stationary and newsletters; launched and managed all social media accounts including Facebook, Twitter, LinkedIn and YouTube; used online marketing to support the fundraising efforts of the VP, Development by analyzing the demographics, tendencies and preferred solicitation channels of current and potential donors; embedded and analyzed Google Analytics to accurately measure the impact of online marketing tactics and adjusted marketing plans accordingly; redesigned website with a focus on improving user experience and increasing SEO through content optimization; lead the re-branding process and repositioned two separate services resulting in the intake and servicing of several new clients; composed 2-3 press releases per month and lead all press related activities; budgeted events to achieve optimal ROI through cost-concious efforts resulting in a 65% increase in net revenue; increased event and media sponsorship (+407% and +200% respectively over FY10 - FY11); planned and managed events to raise funding for and awareness of programs & services, including the annual awards dinner

Career

The League for People with Disabilities

Manager, Development & Marketing

Designed all marketing materials: brochures, invitations, postcards, solicitation packets, logos, web graphics, stationary, & newsletters; maintained and updated website, as well as social networking accounts; wrote articles for quarterly newsletter; planned events to raise funding for and awareness of programs & services, including an annual awards dinner; created solicitation packages to seek sponsorships and donations.

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Urban Outfitters

Team Leader, Housewares

Modeled the way by inspiring, motivating, and encouraging teamwork; assisted in the training and development of peers and sales associates; possessed excellent communication skills, effectively delegated projects, and consistently followed-up with the team; actively participated in and lead department and daily meetings.

Career

Atlantic Records

Radio Promotions Intern

Tracked radio ratings on Arbitron and Mediabase; organized promotional mailings; tracked weekly radio airplay for artists; assisted with promotions of new and current artists; monitored and recorded weekly airplay of competitive artists.

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Astralwerks Records

Retail & Marketing Intern

Organized promotional mailings; assisted with marketing of new and current artists; gathered information from Sound Scan and assisted with input; maintained contact with commercial accounts; collaborated on inventory surveys and promotional work.

Career

Nova Southeastern University

MBA, Business Administration

Drexel University

Bachelor of Science (B.S.), Music Industry