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Kelly Hansen

Kelly Hansen

Senior Digital Strategist | Member Engagement Specialist

Bountiful Strategy

Washington D.C. Metro Area, us

Providing full-spectrum digital strategy and project management consulting services to associations, nonprofit and for-profit organizations.

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Bountiful Strategy

Senior Digital Strategist | Member Engagement Specialist

Recent Client Experience

Handwriting Without Tears, a $30M/year education company, selected Bountiful to guide their web strategic planning and discovery process.

Key Contributions
-Conducted 30+ stakeholder, subject matter expert and proxy user interviews, analyzed metrics & surveys to build user personas, align user needs with prioritized business objectives

-Guided content strategy development exercises, including content modeling, user journey mapping, SEO, governance, community, and metrics working groups

-Crafted a pilot community strategy to reestablish the brand advocate program

-Collaborated with in-house User Experience Designer to build out new information architecture, content type, template and taxonomy structures

-Spearheaded application, platform & web agency vendor selection processes to transform HWT's ‘retro’ website into a customer-centered experience