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Kelly Giles

Kelly Giles

President & Founder

Purple Wrench

New York, NY

Entrepreneur, angel investor, and aspiring venture capitalist. My goal: close the gender and confidence gaps with education and investment.

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6

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Skills
strategy innovation marketing consulting
Interests

Meeting and helping other ambitious young women. The intersection of art, psychology, and business. Creating exquisite experiences.

Venture capitalist focused on women-led companies and/or companies closing the gender/confidence gap.
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Kelly Giles Consulting

Principal

I help clients in sales, marketing, and product innovation/management solve persuasion problems.

My clients ask questions like, how do I persuade:

- users to sign up for my app?
- customers to fall in love with my product?
- my prospects to return my email message?
- attendees to tweet about my conference?
- people to share my message?
- customers to understand that my product is better than the competition?
- website visitors to jump in the sales funnel?

With the question framed, I implement an iterative three-step process (Evidence >> Insight >> Experience) that ultimately results in higher win rates, a bigger base of more engaged users, or faster time to product-market fit.

Career

OptimalResume.com

Assistant Director of Sales and Marketing

I was recruited to develop and manage the company’s digital brand, and was promoted to a sales and marketing management role within one year after managing all print and online marcom, planning and presenting a series of educational webinars for clients, landing company's first-ever media placements, and designing comprehensive plans to help clients market the software to end users. I wrote a request for proposal that won a six-figure state workforce contract, created the company's first-ever sales and marketing plan, planned (logistics, booth display, collateral) and/or attended five industry trade shows, and conceptualized and executed an email marketing strategy on national, regional and local levels.

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Career
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Blue & White Magazine

Magazine Wrangler (President & Creative Director)

Just after I'd assumed the role of Creative Director and finished redesigning the monthly magazine from the ground up (its first style guide in nine years of existence!), the Editor IM'd me at 3 a.m., telling me the magazine was in debt, couldn't get anymore school funding, and oh, by the way, would I take over as President and fix all that so we could keep printing without missing an issue?

Call it crazy, stupid, or always up for a challenge, I said yes.

I immediately figured out cost-cutting measures so the magazine could continue printing. Then I implemented ad sales, lobbying, and fundraising strategies, which got the magazine out of debt within two months. At the same time, I started building a business team to the lay the foundation for sustainable revenue.

The non-profit expanded to a staff of 80 and a budget of $18,000. With debt behind us, we focused on bigger goals, including planning the magazine's first alumni reunion and printing in full-color in time for its 10th anniversary.

Career

Various Companies

Marketing Communications Intern

I executed public relations and development projects (media relations strategy, annual report and identity design) for small businesses and educational non-profits, and had a ball interning as a graphic designer for a boutique custom publishing company. We designed annual relocation guides for the Chapel Hill Visitors Bureau and Chamber of Commerce, a quarterly bridal magazine, industry publications for hospitality associations, and a monthly local newspaper.

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Career

UNC Kenan-Flagler Business School

Business Essentials Program

University of North Carolina at Chapel Hill

BA, Journalism, Public Relations, Psychology