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Kelly Canfield

Kelly Canfield

Marketing Manager

Precision Dialogue

Cleveland, Other

I have several years of experience in providing marketing communications support to several B2B and B2C companies in the consumer product goods, professional services, manufacturing, food and beverage and interior/exterior design industries. My background includes performing public relations, media relations, market and consu...

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Be still when you have nothing to say; when genuine passion moves you, say what you've got to say, and say it hot. - D. H. Lawrence
Skills
Public Relations; Media Relations Digital Marketing Tradeshow Planning and Management Copywriting Direct Marketing Social Media Marketing
Interests

I am interested in expanding my network in and beyond Cleveland, Ohio and to learn more about progressive marketing strategies and campaigns that others have found successful.

As a child, I wanted to be an artist, actor and an author. My grandpa told me I would never make a "good living" from either of these careers. So, reality set in and I decided that a career that would satisfy my lust for creativity would be marketing. As a marketer, I am able to create, present and write campaigns that move people to take action...
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Precision Dialogue

Marketing Manager

Precision Dialogue is a leading analytics-driven, multi-channel marketing customer engagement firm. The company is nationally recognized for translating data into rich customer insights that uncover new opportunities for clients.

I am responsible for leveraging the Precision Dialogue brand to position the organization as a leading player among established customer engagement firms through proactively communicating the brand promise and supporting company-wide business development initiatives.

I am accountable for managing the department resources housed at the Cleveland office, and working with departments within the Precision Dialogue Marketing business units, as well as major channel partners, to effectively drive revenue through lead generation and brand promotional activities.

Career

Precision Dialogue (formerly Metrics Marketing Group)

Marketing Coordinator

Assisted in creating and implementing a variety of public relations, social media and online marketing efforts to help support the growth and expansion of Metrics Marketing's products and services.

Specifically, I wrote and developed marketing collateral, web copy, email campaigns, blog posts, press releases and more; performed media relations; provided tradeshow coordination; and helped strengthen co-marketing efforts and relationships with partners and vendors.

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Career

Mitchell Allen Group

Public Relations Specialist

Wrote press releases and articles. Conducted media relations, client interface, research and social media.

Clients: Tri Vantage and Lauren Innovations

Falls Communications

Account Coordinator Intern

Created and implemented public relations tactics such as writing press releases and feature articles, media relations, event planning and management and social media.

Clients: Moen Incorporated, Lincoln Electric, Dutch Boy, Pratt & Lambert, Sherwin-Williams Automotive Finishes Corp., Sherwin-Williams Aerospace Coatings, Tarkett Residential, Ames True Temper, Calfee, Mark-My-Time, Vocon Inc. and Zachary Bruell Restaurants

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Career
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Insight Advertising Agency

Public Relations Intern

Implemented public relations strategies and coordinated special events. Provided assistance with BGLiving magazine by drafting article content and managing local events listings.

Clients: Woodland Mall, Al Smith Chrysler Dodge and Sunseed

Career

Schill Landscaping, Inc. and Weed Pro, Ltd.

Marketing Coordinator

Created and executed a client open house that showcased Schill’s latest landscape renovation.

Crafted a direct marketing campaign for Weed Pro’s NoBug™ Service; developed copy and designed Weed Pro’s first quarterly newsletter; established a 2009 marketing plan.

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Career
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Brokaw Inc.

Account Leadership and Insight Planning Intern

Conducted research on customer loyalty programs for quick-service restaurants and drafted competitive analyses for clients. Provided strategic services and consumer research.

Clients: MTD Products, Inc., Greater Cleveland R.T.A., Cleveland Institute of Art, White Castle, Bruegger’s Bagels and new business accounts

Career

MTD Products

Products Services Intern

Gathered and synthesized competitive market data for the development of the service business unit’s competitive pricing strategy. Conducted research on e-commerce, Internet usage, online consumer behavior and online payment methods for the development of the Cub Cadet 24/7 program website.

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Career

Oberlin College

Conference Services Intern

Managed, promoted and supervised wedding ceremonies and receptions, major conferences and park events at Oberlin College’s facilities and parks.

Bowling Green State University

Bachelor of Arts in Communication, Advertising and Promotions