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Kelly Birdsell

Kelly Birdsell

Associate Product Manager

Astellas Pharma

Glenview, IL

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Astellas Pharma

Associate Product Manager

The CementBloc

Account Director

Digitas Health

Associate Director

Managed day-to-day client relationships grounded in agency philosophy of “helping not selling”
Oversaw and optimized client financials including forecasts, budgets and investments.
Co-developed and presented integrated, cross-channel communications strategy for Nestle infant nutrition clinical trial couched in the learning and nudge theories.
Oversaw deliverables to assure brand and business goals are achieved.
Key involvement in developing the strategy plan for company RFP response on new blockbuster drug in the immunology category.
Conceptualized, with clients, an integrated HCP brand experience with digital tactics for a new launch brand co-promoted by Forest laboratories and Ironwood.
Maintained inter-agency interactions and schedules to ensure successful deployment of PDUFA and commercial launch dates.

Career medium 06
Career
Career medium 01

Intouch Solutions

Account Supervisor

Key involvement in overall strategic plan for the account including high-level strategic thinking, internal brainstorming and developing and presenting annual plans, budgets and new ideas and recommendations.
Manage online brand communications and strategies for awareness, acquisition, engagement and retention initiatives.
Develop yearly brands' statements of work and maintained multi-million dollar budget for both consumer and professional efforts.
Coordinated brand's label update, performing as a partner to the client and the client's Medical and Regulatory teams to abide by agreed upon FDA regulations and uphold projects' integrity as well as managing all projects' copy approval process and quality assurance.
Constructed projects' strategic creative briefs; incorporating research and other necessary information for execution.
Facilitated client & Abbott IT status meetings to ensure deadlines were met and Abbott IT resources were available.
Managed internal team of 4 on daily tactical implementation.
Selected Accomplishments:
Launched first mobile website for professional use in product division.
Successfully increased online performance for organic traffic for three consecutive years

Career

Intouch Solutions

Account Manager

Served as a key account team member within the agency, managing several client accounts (HUMIRA Professional, CLINIMIX, Depakote & Sanofi-Aventis Corporate) and working as an integral part of the agency's new business efforts.
Liaison between multiple clients and internal production staff (technical and design) to implement online tactical plans.
Managed and maintained Intouch's first e-newsletter designed to give a deeper insight into the company and our beliefs as well as keep clients up-to-date in current market trends and web growth.
Compiled weekly & monthly analytic reports for top tier brands using Omniture & Webtrends data.
Successfully launched iPad applications for HUMIRA Sales Representatives to educate and create awareness among physicians on brand's retention program.
Scheduled and selected 3rd party media (banner, email & micro site) buys for consumer and professional efforts.
Evolved agency relationship with a new client from a project-to-project basis to a strategically managed account.
Selected Accomplishments:
Successfully led and launched the first black box drug mobile website that in turn initiated Abbott's iPhone adoption for internal review teams.
Strategic development and implementation of the first SMS program for Abbott Immunology Division.

Career medium 03
Career
Career medium 02

Intouch Solutions

Account Administrator

Facilitated internal status meetings organizing resource availability (Intouch & Abbott) and maintained project status sheet for key due dates.
Performed multiple competitive audits across multiple brands to utilize in yearly planning.
Created SEO/SEM campaigns for top tier brands (Abbott & Sanofi-Aventis).
Became a partner to Abbott's online submission portal team helping with improvements and testing.
Trained internal staff in banner, email and website creation and the online submission process.
Worked with creative and development teams to implement branded and unbranded consumer websites, media/email campaigns for existing and new product launches (Depakote & HUMIRA).
Assisted with billing by compiling information from operations and prepared invoices for submission to client for payment.
Represented Intouch Solutions at the University of Kansas Career Fair helping maintain our company growth.
Selected Accomplishments:
First to submit a website through Abbott's new online submission process for FDA review.
Successfully launched interactive retention website for Depakote patients.

Career

American Academy of Family Physicians

Intern to the Director of Marketing

Engaged in Marketing Research and Analysis
Developed strategic plan for creating a more efficient company online catalog
Assisted in physician awareness and enrollments in CME training opportunities

Career medium 01
Career
Career medium 06

Northwestern Mutual Financial Network

Financial Representative

Segmented Markets, Prospected for client base, and sold investments
Daily responsibilities: conducting frequent prospect/client meetings and correspondence, drafting client documentation (life insurance proposals), and continuous training on company products and changing underwriting regulations.

Career

American Academy of Family Physicians

Intern to the Director of Marketing

Engaged in Marketing Research and Analysis
Developed strategic plan for creating a more efficient company online catalog
Assisted in physician awareness and enrollments in CME training opportunities

Career medium 02
Career
Career medium 01

BKAssets.com, LLC

Marketing Assistant

Researched and compiled item descriptions and layouts for online auctions
Assisted with upgrading and improving company's website
Developed CRM email campaigns to update customers on auctions of interest pending
Attended trade shows and met with trustees to market services and successes of the online auctioneer
Developed and implemented SEM strategies to market Business to Business and Business to Consumer

Career

University of Kansas

Bachelor of Science, Marketing

Xavier College Preparatory