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Kelley Sternhagen

Kelley Sternhagen

Director, Analytics

W2O Group

San Francisco, CA

Performance marketer and data storyteller, currently specializing in digital analytics and marketing research. I deliver the insights that allow companies to innovate and optimize by translating business questions into methodologies, harmonizing digital data, secondary research and rich, qualitative insights.


Social and Digital Metrics Can Fill Survey Gaps for Brands

We discuss how consumers self-monitor when responding to surveys, and the effect it has for brands. We share some results of our own market mix models, where we add social and digital data to traditional tracking metrics to better predict business outcomes.


Product Marketing Manager

What's This Marketing Stuff About? | I already knew I loved marketing, so after several years measuring it, I decided to try it for myself. At Google, I learned that I prefer designing and optimizing programs to implementing them. I also met some of the smartest, most engaging connections I have to this day.



Analytics Consultant

Learning a Big Brand | I spent a year early in my career as an on-site brand analytics consultant. The experience allowed me to work very closely with with a team of digital and social brand managers, bringing the heart and soul of a company to life online. I got to work on a number of big campaigns-- including Nike Free Run-- and learned what it feels like when your personal and professional passions are in sync.


W2O Group

Analytics Manager

Finding My Thing | My first time at W2O Group was an exciting adventure of rediscovering my love for research, working with big brands, and learning marketing very quickly. I got to work across verticals and see the inside brands like Verizon, Warner Brothers, P&G and Coca Cola.


KIPP Foundation

Development Associate

Work Hard, Be Nice | Working at KIPP was a crash course in the professional world. Being in a non-profit taught me to do more with less, being in development helped me understand the importance of networks, and having a great boss allowed me to develop my communication, organization, and synthesis very quickly.


Princeton University

Bachelor's Degree with Honors, Psychology and Gender Studies

Running Fast, Working Hard | My time at Princeton taught me the value of following my passion and trusting my gut. It was here I discovered my fascination with understanding what makes people tick and measuring it. Writing my thesis, I developed some quantitative research chops that have proved invaluable to me since.